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How much are you paying for packing peanuts and overall package delivery? If you are not using custom-sized boxes, your answer would be ‘a big amount'.
When we discuss custom-sized boxes, we usually consider its positive impact on branding. Customized packaging indeed excites your customers more than anything else, but another significant benefit that you may get with custom-sized boxes is that you are able to save much on shipping costs.
What happens when you do not use custom-sized boxes?
Most of the carriers now use dimensional weight as a pricing factor along with the weight of the package. The purpose of this approach is to avoid getting trucks overfilled. It means that if your package is large, you are going to have to pay more, even though the weight of the product doesn’t seem corresponding to the package size. It also means that you will be paying more than what you should if you are using a box that is bigger than the product.
Using custom-sized boxes can help you save on the costs as you will not be paying a premium for unused space.
Safe packaging delivery and happy customer
These are the two benefits that you get with the product packaging that uses custom-sized boxes. Here is why you may need to switch to this packaging option.
With custom-sized boxes, you can eliminate the risk of the product getting damaged during the transit. The product fitting perfectly in the box means that it will not move around during any phase of the transit. It will be particularly beneficial if you are shipping fragile products.
Using small boxes for large products is can also result in an unexpected price hike. Inserting a large product in a smaller box can cause bulges on the sides, changing the dimensional weight of the product. Furthermore, this practice can turn out to be harmful to the product because it will not find the necessary cushioning to remain undamaged during the transit. Custom-sized boxes provide enough breathing space for the products packed inside. You will be able to insert the required amount of cushioning supplies to ensure product protection.
While designing custom packaging for your product, make sure that you take into consideration the size of the product along with the padding it needs. If you need to secure your product using bubble wrap, you should prepare custom-size boxes while anticipating the increase in size caused by the bubble wrap padding.
Custom packaging as a free marketing medium
While it may not be a direct cost saver, custom printing on the box can serve as a marketing tactic that can tell your brand story whenever it comes to the sight of anyone during the supply chain. The fact of the matter is that it can be more than just a cost saver – as it will help you increase your business revenue. You may have to invest in designing your custom packaging in this regard. For this purpose, you can consider contacting a packaging consultant.