Making Your Brand Worth Sharing On Social Media
The most significant advantage of social media is for small businesses that cannot afford the marketing budget required for advertising on mainstream media. The fact of the matter is that social media has become more authoritative due to its reach.
With almost every brand paying attention to social media marketing, things might have become a bit tough for small brands. But, it doesn’t mean that achieving marketing goals through social media is an unreachable feat. Using the right tactics, you can have a reasonable number of relevant followers.
Engage with your audience
You can spare an hour every day to engage with your audience over social media. Find posts and photos that relate to your brand, and like or comment on those posts. Find relevant groups over LinkedIn and Facebook, and contribute by posting content that might be helpful for the members of those groups. It will make your brand more trustworthy.
Work on the channels you can manage
Opening accounts on all social platforms may seem a doable idea, but posting on all of them at once might not be as productive as you may be thinking. You will first need to see how much manpower you can put behind every account. If you see that you are not able to manage all of those accounts simultaneously at the moment, you may want to pick the channels that could give more exposure to your brand. Introducing your business over Instagram, Facebook, and Twitter is a must. If you offer B2B services, you may want to work on LinkedIn as well.
Encourage and promote social reviews
If you want to win the trust of your potential and existing customers, you will need to gather and share customer reviews. Customer reviews may also include the words of criticism, but that’s all the part of the business. The best thing about criticism is that it prompts you to look into your product from different angles. If the criticism reflects a genuine concern, you can work to eliminate that anomaly.
Another reason why you should share reviews from your customers is that 89% of consumers read them, and 63% make a purchase based on those reviews.
Introduce social only deals
Your social media marketing strategy shouldn’t only focus on getting new followers. It should also keep your existing followers engaged. For instance, you can introduce special promotions, giveaways, and sales only through your social channels. Your existing customers will be able to avail of these offers before anyone else, but it can work as an attention grabber for the people who are not yet following you.
Make your product picture friendly
Your product is in the exact shape you wanted it to have, but you will want to do something else to make it shareable on social media. That’s right; you have to work on the product packaging. It may include custom boxes and other supplies to make the entire package engaging. You may also have to improve the unboxing experience of the package. You may want to consult a packaging consultant to get an idea regarding the packaging design that you should go with.