Privacy Policy

Effective Date: June 5, 2025

1. Overview

At NatureLens AI ("we", "our", or "us"), your privacy is of the utmost importance. This Privacy Policy explains how we collect, use, and protect your data in connection with our app, which offers image-based identification of insects, birds, plants and coins.

Our commitment is to ensure that your data is handled securely, transparently, and with minimal intrusion. The app is primarily designed to operate on-device, using only essential data for its core functionality. We do not sell, rent, or misuse any of your personal information.

2. What the App Does

NatureLens AI allows users to:

• Capture or upload photos of insects, birds, and coins
  
  

• Identify species or historical artifacts using AI-powered models
  
  

• View and manage a local identification history
  
  

• Explore educational content about nature and collectibles
  
  

3. Data Collection

We collect only the data necessary to deliver our core features:

a. Image Data:

• You can take photos or select existing images from your device.
  
  

• These images are processed locally when possible, or temporarily and anonymously sent to our recognition engine for identification.
  
  

• We do not store your images on external servers unless explicitly stated (e.g., for future cloud sync—currently not available).
  
  

b. Device Data:

• We may collect basic, non-personal technical data (e.g., device model, OS version) to optimize app performance and troubleshoot issues.
  
  

• This data is not linked to your identity.
  
  

c. Optional Analytics (if enabled):

• We may gather anonymized usage data to improve the app and detect bugs.
  
  

• You will be explicitly asked for consent before any analytics are enabled.
  
  

4. Data Usage

Your data is used solely for the following purposes:

• Identifying insects, birds, and coins using AI
  
  

• Displaying identification results within the app
  
  

• Saving identification history on your device
  
  

• Improving our AI models without linking to personal information
  
  

We do not:

• Share your data with third parties
  
  

• Use your images for marketing purposes
  
  

• Access or track your location (unless required for optional metadata)
  
  

5. Photo and Camera Access

We request access to:

• Camera: So you can take new photos for identification
  
  

• Photo Library: So you can select existing images
  
  

These permissions are used only for identification and never beyond your session unless saved locally by you.

6. User Accounts (If Introduced)

Currently, NatureLens AI does not require or support user accounts. The app is fully usable without logging in, and no personally identifiable information (PII) is collected.

If account functionality is added in the future (e.g., cloud syncing or favorites):

• All credentials will be securely encrypted
  
  

• Data will remain under your full control
  
  

• Deleting your account will permanently remove all associated data
  
  

7. Children’s Privacy

NatureLens AI is not intended for children under 13 years of age. We do not knowingly collect data from children. If such data is discovered, it will be deleted immediately.

8. Your Rights

You remain in full control of your data:

• Delete any photos or identification history at your discretion
  
  

• Uninstalling the app will erase all locally stored data
  
  

• If user accounts are introduced, you will have the ability to permanently delete your account and all related data
  
  

9. Security

We implement industry-standard safeguards:

• All data is processed using secure protocols
  
  

• Image processing happens locally whenever feasible
  
  

• If cloud processing is used, it is anonymous and temporary
  
  

10. Third-Party Services

NatureLens AI does not use third-party SDKs or trackers.
In cases where image recognition requires temporary cloud-based processing:

• No personally identifiable data is shared
  
  

• No storage or profiling occurs
  
  

No advertising frameworks or behavioral tracking SDKs are integrated.

11. Changes to This Policy

This Privacy Policy may be updated to reflect changes in app functionality, regulatory requirements, or security improvements.
In such cases:

• Updates will be clearly notified within the app
  
  

• The new effective date will appear at the top of this document
  
  

12. Contact Us

For any questions, feedback, or concerns regarding this Privacy Policy, please contact:

📧 Email: charlesclementb@icloud.com

By using NatureLens AI, you acknowledge and agree to this Privacy Policy and understand how your data is handled and protected.