Innovation Solution Squad has chosen to use the ADDIE model for this instructional design project because it is the team's belief that it will allow us to better meet the needs of the client. The ADDIE model allows the team to tailor a solution specifically for our client by breaking down the problem into five stages and is the best choice because it allows designers to provide the most effective and best learner-centered experience (Allen & Sites, 2012). First, in the analyze stage, we will inform and educate our target audience of the possible career opportunities and benefits to be gained by enrolling in the educational technology program. The design stage will showcase the various skills gained that can be used in real-world scenarios. Then, in the develop stage, the team will create a multimedia presentation that can be viewed by the general public and delivered to our target audience through various distribution channels within and outside of the university, such as email, digital displays, digital billboards, and social media platforms. Next, the implementation stage will deliver our instructional solution to the educational technology program director to be implemented and distributed as he sees fit. Lastly, the team will use the evaluate stage to analyze the effectiveness of the instructional solution, which is expected to be a positive change in the enrollment numbers of the educational technology program.