Europe 2-in-1 Portable Computer Market to Witness 14% CAGR by 2031
Europe 2-in-1 Portable Computer Market Is Progressing Towards | 2025 - 2031
Executive Summary
The 2-in-1 portable computer market, encompassing devices that function both as laptops and tablets, has experienced significant growth in recent years. This trend is anticipated to continue from 2025 through 2031, driven by technological advancements, evolving consumer preferences, and the increasing demand for versatile computing solutions. Market analyses project a compound annual growth rate (CAGR) ranging between 14% and 17% during this period. Key players in this market include industry giants such as Apple, Microsoft, Lenovo, Samsung, HP, Dell, Asus, and Huawei.
Introduction
The evolution of personal computing devices has led to the emergence of 2-in-1 portable computers, also known as hybrid or convertible laptops. These devices offer the functionality of both traditional laptops and tablets, providing users with flexibility and convenience. As of 2025, the market for 2-in-1 portable computers is poised for substantial growth, influenced by factors such as technological innovations, changing work and lifestyle patterns, and the increasing need for portable yet powerful computing solutions.
Market Overview
The global 2-in-1 portable computer market has been on an upward trajectory, with significant growth observed in recent years. According to Verified Market Reports, the market size was valued at USD 15.1 billion in 2023 and is expected to reach USD 45.1 billion by the end of 2030, registering a CAGR of 16.98% during the forecast period from 2024 to 2030.
Similarly, Maximize Market Research reports that the 2-in-1 laptop market was valued at USD 3.73 billion in 2023 and is projected to grow at a CAGR of 14.15%, reaching USD 9.42 billion by 2030.
These projections underscore the robust demand and positive outlook for 2-in-1 portable computers in the coming years.
Market Drivers
Several factors are contributing to the growth of the 2-in-1 portable computer market:
Technological Advancements: Continuous improvements in hardware and software have enhanced the performance, battery life, and user experience of 2-in-1 devices. Innovations such as high-resolution touchscreens, advanced processors, and lightweight materials make these devices more appealing to consumers.
Shift in Work and Lifestyle Patterns: The rise of remote work and the gig economy has increased the demand for portable and versatile computing devices. 2-in-1 computers offer the flexibility needed for various work environments, allowing users to switch between laptop and tablet modes as required.
Consumer Preference for Versatility: Consumers are increasingly seeking devices that can serve multiple purposes. The ability to use a 2-in-1 computer for both productivity tasks and media consumption makes it a cost-effective and convenient choice.
Educational Sector Adoption: Educational institutions are adopting 2-in-1 devices to facilitate interactive learning. The combination of touch and type interfaces enhances the learning experience, making these devices popular in schools and universities.
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Market Segmentation
The 2-in-1 portable computer market can be segmented based on type, screen size, application, and region.
By Type:
2-in-1 Convertible: These devices feature a keyboard that can be rotated or folded behind the screen, allowing them to function as both a laptop and a tablet.
2-in-1 Detachable: These devices have a detachable keyboard, enabling the screen to be used independently as a tablet.
By Screen Size:
Less Than 12 inches: Compact and highly portable, suitable for users prioritizing mobility.
12 to 14 inches: Balances portability and screen real estate, appealing to a broad user base.
More Than 14 inches: Offers a larger display for enhanced productivity and media consumption.
By Application:
Personal Use: For general consumer applications such as web browsing, entertainment, and personal productivity.
Commercial Use: Utilized in business environments for professional tasks, presentations, and enterprise applications.
Educational Use: Adopted by educational institutions for teaching, learning, and administrative purposes.
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By Region:
North America: A mature market with high adoption rates of new technologies.
Europe: Significant demand driven by both consumer and enterprise sectors.
Asia-Pacific: Rapidly growing market due to increasing disposable incomes and technological adoption.
Latin America: Emerging market with potential for growth as digital infrastructure improves.
Middle East & Africa: Gradual adoption with opportunities in both consumer and educational sectors.
Competitive Landscape
The 2-in-1 portable computer market is highly competitive, with several key players striving to enhance their market share through product innovation, strategic partnerships, and market expansion. Notable companies in this market include:
Apple Inc.: Known for its iPad Pro with Magic Keyboard, offering a seamless blend of tablet and laptop functionalities.
Microsoft Corporation: Offers the Surface Pro series, which has been pivotal in popularizing the 2-in-1 form factor.
Lenovo Group Limited: Provides a range of 2-in-1 devices under the Yoga series, catering to various consumer segments.
HP Inc.: Features the Spectre x360 line, known for its premium build quality and performance.
Dell Technologies Inc.: Offers the XPS 2-in-1 series, combining high-end specifications with a sleek design.
AsusTek Computer Inc.: Provides the Transformer series, targeting both budget-conscious and premium consumers.
Samsung Electronics Co., Ltd.: Features