SXSW SYDNEY 2025 | SESSION ABSTRACT
How can we innovate a disease like endometriosis?
In this interactive discussion, join our panellists from outside the medical spectrum to discover left-field ideas and disruptive solutions to the endometriosis problem, reinventing how we approach awareness, diagnosis, research, and patient experience.
With at least one in seven women likely to develop endometriosis, how do you tackle a disease that’s more common than diabetes, but commonly unknown, and completely incurable?
It’s a multi-billion dollar question, and one we’ll try to answer in under an hour.
To do this, we’re bringing together a range of voices from unexpected places, including representatives from advertising, sports, data insights, and consumer loyalty programs, to discuss some potential ideas and approaches, supported by digital weigh-ins from medical professionals, patients and advocates.
Join us as we rethink how we as a society approach healthcare innovation thinking and chronic disease management, to change the future of endometriosis and improve outcomes for those suffering from it.
17 OCTOBER 2025 | OVERVIEW OF DISCUSSION
What did we cover?
Themes we discussed include:
Does endo need a rebrand?
Could choosing a medical team look more like choosing a fantasy football team and less like relying on a recommendation from Janet on Facebook?
What could we learn from elite sports to help improve medical team performance and reduce burnout?
Could thinking of patients like frequent flyers/shoppers help us to improve patient experience and reduce costs for patients and providers?
We have so much data in the world, could we better use it to generate new insights about endo causes, treatment combinations, triggers and more?