SEO is Changing Again in 2024 - Here's What You Need to Know

It's no secret that search engine optimization (SEO) as we know it is constantly evolving. Google alone changed the algorithm that powers its search engine an estimated 5,000 times in 2021 alone in an attempt to both improve the experience for end users and to keep people from gaming the system.

But while a lot of these changes are small, they collectively add up to something massive. That's why it's always important to take the new year as an opportunity to assess how far things have come, which can help give us insight into where it's all headed in 2024 and beyond.

The Continued Evolution of Search Engine Optimization

Remember that the overall goal of a search engine like Google is to be as helpful as possible. People have questions to answer or needs to be met. If they think yours is the site that will offer that value to people, you'll rank highly. If they don't, it won't. It's as simple as that.

This is why experts agree that one of the big things to focus on in terms of SEO in 2024 involves establishing as much credibility as possible. It's no longer enough to simply offer high value content. You need to make sure you're always communicating your expertise in your niche whenever you publish. Not only does this help establish yours as a voice of authority, but it also builds a lot of long-term trust with your audience as well.

It's also accepted that there will be a continued focus on visual elements as we move into the new year. That's not to say that you have to pivot entirely to video or that the only marketing channel you need to now worry about is TikTok. It's just that people continue to want high-value content that is A) relevant, and B) easily digestible. This means that if you can take that 1000 word blog post and turn it into a 400 word blog post with five or so complimentary images without losing the quality of your messaging, that's an opportunity you should be ready to take advantage of.

InfoStream: Taking Your Website Design Toledo Efforts to the Next Level

At InfoStream, we understand that the world of digital marketing moves fast. Simply keeping up with all the latest trends can quickly become a full-time job - which is an issue, considering you already have one of those (rightly) monopolizing your time. That's why we're prepared to step in as your trusted Toledo Ohio web design partner. It's our job to know exactly how to leverage the latest breakthroughs to your advantage, all so that you can free up as much of your valuable time as possible to focus on running the most successful business you can.

If you'd like to find out more information about the continued evolution of SEO and the impact it will have on your 2024 marketing efforts, or if you'd just like to speak to a website development Toledo professional about your own needs in a bit more detail, please don't delay - contact InfoStream today.