Google Might Be Crawling the Web Less Frequently. What Does That Mean For Your SEO?

When people think about the major search engines like Google, they usually start to examine the mythical "algorithm" behind it all. Naturally, Google in particular keeps the specific way this algorithm works closely guarded to attempt to stop people from gaming the system with "Black Hat" SEO tactics. But there is another integral part of the process that we do know a great deal about - Google's own crawlers.

Also sometimes referred to as spiders, these are the programs used by Google to discover and scan websites by simply following one link to the next and beyond. The crawler will go through your website to search for relevant keywords, to see what has been updated or newly posted, and more. The more frequently you publish high value, relevant content to your site, and the more frequently Google crawls it, the faster you'll rise to the top of the search engine results pages.

Which is why it's such a big deal that Google announced they'll potentially be slowing down on crawling frequencies moving forward.

What Happens if the Crawlers Slow Down?

Google, like many other tech-based companies, has set some fairly lofty climate goals for itself in recent years. In addition to its primary objective of achieving net-zero emissions "in all of their operations and value chain" by as soon as 2030, they also want to be able to replenish 120% of the freshwater volume they consume on average and more.

In order to do this, naturally there are some fairly big operational changes that have to happen - and slowing down the frequency at which resource heavy crawlers move across the Internet has been floated as one of them.

If absolutely nothing else, this underlines the importance of making sure that every last page and piece of content on your domain is properly optimized for SEO from the jump. If Google starts crawling less frequently, it's likely to have the biggest impact on how quickly new content is discovered. Any changes that you make to existing content will take longer to get noticed, but if you're already at the top of the SERPs that really isn't anything to worry about.

InfoStream: Your Toledo Ohio Web Design Partners

That's also why it's so important to pay attention to things like on-page SEO keyword placement, for example. Why you need to partner with an organization capable of conducting the right kind of competitor research and how can make sure that your site is optimized in a way that isn't holding you back but is instead propelling you forward.

The right website design Toledo partner can do all of these things and more - helping you mitigate risk from sudden (and potentially major) Google changes while still making the best impact possible for your audience. You won't have to worry about how long it will take to course correct from certain SEO mistakes you've made in the past if you have a team of professionals by your side who can guarantee you don't make them in the first place.

If you'd like to find out more information about potential Google changes that could impact your website, or if you'd just like to talk to a website development Toledo expert about your own needs in a bit more detail, please don't delay - contact InfoStream today.