Advertising

The Majority of Ad Dollars are Now Being Spent OnlineInternet advertising has shown steady growth in the last decade. By 2024, it’s projected to capture 60% of total ad spend in the United States.

Infographic: This Is What Advertising Will Look Like in 2021This chart shows the forecasted distribution of global advertising spending, by media type.

Infographic: Instagram Is a Favorite for Influencer MarketingThis chart shows the percent of marketers who believe the following formats are most effective for influencers.

Instagram Is a Favorite for Influencer Marketing

Oct 4, 2019

Instagram scored the highest among marketers, who believe that the social media channel is the most effective for influencer campaigns. YouTube videos made a dent in Instagram’s stronghold of the top four best formats.

Overall, marketers MediaKix surveyed favored more engaging channels like Instagram and YouTube to fit with the highly personal format of influencers. Facebook got a lukewarm response among professionals, garnering around 20 percent approval for these types of campaigns. Snapchat, LinkedIn and Twitch were the platforms that people were least interested in for influencers.

Instagram has made serious headway into the marketing space, rolling out its in-app shop feature earlier this year. The platform’s growing user base has also helped win marketers over, an increasing rarity among major social media companies. According to MediaKix, Instagram Stories is growing 15 times faster than feed-based sharing.

Generally, the industry is looking favorably on influencer marketing. Eighty-nine percent of marketers say that the return on investment from influencer marketing is comparable or better than other channels, while two-thirds of marketing professionals are increasing their influencer budgets this year.

Infographic: Digital Ads Continue to Move to MobileSecond Quarter advertising revenue by channel in billions of USD.

Digital Ads Continue to Move to Mobile

Oct 23, 2019

Digital advertising in the United States hit an all-time half-year high in 2019, totaling nearly $58 billion, according to IAB and PwC. A major driver of this growth came in the second quarter where total ad spend was around $30 billion, with 69 percent of that coming from mobile ads.

The expansion in Q2 specifically, and within the first part of the year, generally, was bolstered by growth in video advertising, which grew by 36 percent year-over year. By comparison, the annual growth rate for Q2 was 16.7 percent, meaning videos are growing at double the rate of the wider segment.

While Q2 showed continued growth, on par with the expansion for the first part of 2019, that growth is slowing. Comparing half year numbers, the growth rate between 2017 and 2018 was 23 percent; between 2018 and 2019 digital ads grew by 16.9 percent, showing an overall slowdown. Mobile ads outpaced overall growth, largely related to the use of videos on mobile. Improvements in 5G will enable mobile to grow in importance, along with video.

The Evolution of Global Advertising Spend (1980-2020)How has global advertising spending shifted over recent decades? We look at the data to see how both the industry and media have evolved.