Angelos Floros

Presented: 2nd International Forum of Performance Art Drama Film Festival, September 17-20, 2020, link

The lecture approaches the nature of the body through the  reasoning of Marshall  McLuhan to classify new media on the scale of temperature from cold to warm.

McLuhan argues that a cold medium is what little mobilises the body’s sensory mechanisms, such as the telephone, while a hot medium such as the cinema activates almost all the senses.