You can be a tech startup looking to make a positive impression on your target audience or be a veteran player in the industry searching for new ways to expand your market in the face of competition. Either way, influencer marketing is the right choice, and working with an influencer marketing agency is the best way to get everything right on the first attempt.

In the era of social media, Influencers have taken the top spot as the authority who can influence modern consumers' opinions and purchase behavior. The tech industry is no different. From smartphones, computers, laptops, and gaming accessories to software/app purchases and smart home devices - people look at Tech Influencers for recommendations and suggestions. With tech Influencer marketing, brands can effectively reach tech-savvy individuals and generate interest in their products. Plus, endorsements from tech influencers are more authentic and credible than traditional advertising.

However, while this sounds good, identifying, contacting, and negotiating with relevant tech Influencers is still a massive hurdle. One that can be overcome with the help of the best influencer marketing agency in India for tech brands.

A tech brand influencer marketing platform, helps you leverage the power of influencer marketing without the need for prior experience or massive investments. The experts identify influencers, define your target audience, maintain relationships, plan strategies, track and optimize campaigns and do everything in between for higher ROI.

We won't spill all the beans at the start - please stick around to know more.

This article is designed to show you how the agency which provides influencer marketing service for tech brands does everything we highlighted above in much detail.

So, without further ado, let's start with an important question…

Why Do Tech Brands Need Influencer Marketing?

A company that does all its research and creates the best product imaginable can't make a dent in the marketplace - what could be the reason?

We can think of three.

One, considerable competition,

Two, budgetary constraints that minimize the effectiveness of traditional advertising in generating awareness 

Three, people can't develop trust spontaneously.

In such cases, tech brands with genuine products that could benefit consumers are left in the shadows.

Now for the solution; it would be better to explain it with an example.

Let's say you are a laptop startup that has launched a new product. You want to promote it and you decide to go with influencer marketing.

Next, you got in touch with a professional influencer marketing agency that started by recruiting popular tech YouTubers with high engagement rates, a large following, and a community of tech-savvy individuals interested in computer hardware.

The influencer agency sends laptops to YouTubers for testing so that they can review them on their channel. The YouTuber creates detailed review videos where they share their experience, talk about laptop features, highlight performance and showcase product design. By the end of the video, the YouTubers direct viewers' attention to the link that brings them to your landing pages. This allows them to learn more about your brand before making a purchase.

Two things are at play here. One, the review videos receive tons of likes, comments and shares from an interested audience, giving your startup significant exposure amongst tech enthusiasts. And two, the video traffic improves your website's ranking in the search engine result pages.

As you can see, you have successfully cut costs and time by directing your messages to a niche consumer group with the potential to convert as your customers.

Now that we understand influencer marketing for tech brands let's see how the magic happens.

How Influencer Marketing Agency in India Help Tech Brands?

The top influence marketing agency in India does it by -

Defining target audience

The influencer company better understands your current consumer base by analyzing its demographic, behavioral, and psychological metrics. Using the newfound insights as a guide, Grynow undertakes surveys, focus groups, and brainstorming sessions to learn more about your consumers' needs and pain points. Social media listening monitoring and analytic tools are also utilized to know how the audience reacts to your message and where your brand gets mentioned.

What results from this strenuous market research is a buyer persona that represents the characteristics, requirements, and expectations of your ideal customer.

Note: this buyer persona will undergo continuous testing and refinement as the agency optimizes the campaign. In the end, you know who your ideal customers are.

Finding relevant tech influencers

Agencies utilizes their network and resources to find niche Influencers for tech brands. By niche, we mean tech Influencers who set themselves apart with their passion for technology and a dedicated community (similar to your buyer persona).

Grynow, the best influencer marketing company for tech brands, evaluates tech influencers on multiple parameters - they are

Knowledge

Tech influencers who can keep tabs on the latest trends, news, and developments in the technology industry - using their experience, should effectively navigate through the clutter and pick only valuable information for their audience.

Plus, tech Influencers should grasp the concepts and terminologies of their respective fields. And the ability to explain complex subjects in simple, understandable language to their audience.

Creativity

Grynow evaluates Tech Influencers on creativity—their resourcefulness and ingenuity in thinking outside the box to showcase products or services. There is also value in Influencers' openness to experiment with different content types, tones, voices, and styles to present something new to the audience.

Collaboration, communication, and Professionalism

The leading Influencer marketing agency in India prioritizes these three things in every Influencer they select. In our case, how open and free tech Influencers are when they share their passion with their followers. Can they collaborate with brand partners, fellow subject matter experts, and industry stakeholders and embrace new perspectives and opinions?

Furthermore, Grynow is an influencer marketing expert that prefers professional and reliable influencers. They look for tech influencers who can work under pressure and deliver on their promises. Influencers who do not engage in unethical practices. Influencers who respond quickly to brand queries and are available for communication when the campaign needs them.

Developing and executing a campaign strategy

India's top influencer marketing agency develops and executes influencer marketing for tech brands in 4 Steps.

Define campaign objectives

Do you want to

●  Raise awareness in new markets

●  Launch a new product or promote an existing one

●  Drive traffic to your websites or landing pages

●  Generate leads

●  boost sales

●  Establish yourself as a thought leader in your industry.

Grynow, being your trusted brand partner, will offer consultancy in deciding what objectives you want to achieve.

Choose the type of content

The agency selects content types that resonate with the objectives and preferences of your target audience.

For instance, sponsored posts, blogs, articles, social media takeovers, infographics, videos or podcasts for raising awareness. Product review demo videos, social media contests, and giveaways for product promotions or launches. Influencer endorsements, email campaigns, or social media posts for driving website traffic, and so on.

Create a content plan

Grynow certainly lives up to its reputation as the best influence of a marketing agency in India with its content plan. It starts with a content calendar highlighting content to be created, influencers responsible for making them, resource allocation, and a schedule for the creatives to go live.

Grynow is constantly in communication with Influencers, where they provide guidelines, instructions, feedback, and suggestions to ensure the content is in line with brand standards and advertising regulations.

Track and optimize campaign

Tracking is crux of the company’s influencer marketing services. It monitors content performance, influencer effectiveness, and real-time audience response to your message. Based on the results, the agency will apply optimization and adjustment.

From replacing Influencers and switching between content types and messaging to moving the entire schedule, the changes are applicable throughout the board. The company does this to better connect with the audience, boost engagement, and deliver superior results.

Conclusion:

According to a survey conducted by IGYgrow over 5,000 Indian Tech brands, we concluded that Grynow is India's best influencer marketing agency with the largest Techfluencers network. Grynow, the best influencer marketing agency for tech brands, analyzes the strengths and weaknesses of key technology industry players on various social media platforms and select the market leaders according to the brands’ goals. The tech influencer marketing experts, at Grynow with deep technical, business, and industry knowledge, define the market space and thereby invent the terminology, creative and buzz content that gets prevalent in the industry.

Grynow has good relations with 50,000 Techfluencers in India, who are content creators specializing in issues such as information technology, cyber security, FinTech or AI, and many more. These influencers leave a strong impact on their followers. So, when a product is advertised, the potential customer gets a trustworthy review and consequently has a positive association with the brand.

Hire Top Tech Influencers from Grynow today!

Technical Guruji.

Technology Gyan.

iT Creators.

 Naman Deshmukh.

The Nutri Gurl.

Geeky Ranjit.

Shlok Srivastava.

Techy Kiran and more!