Marketing is More Than Just Communication

Today, we are living in an increasingly digitalized world with a lot of scope for information, literally, about everything. So, how can our marketing strategy sustain and develop among many other competitors?

We understand that digital marketing is a cheap and effective way to sell our product. The problem is that we are not the only ones who realized it, right? There are several other competitors who are looking for customers just like us, but how can we do it differently to stand out among others?

First, we need to realize that marketing is not one-way traffic. It means — it is not only about finding customers online. It can be viewed as a medium to find sellers online. In simple terms, it is a way of exchanging goods and services for money.

Hence, the relationship has to be in both ways to build a long-lasting relationship with customers.

Do you think it is that simple to find customers online?

No, not really. Look at Facebook, you have more than two billion people using it as a medium to connect with people. Although you have more than two billion people on Facebook, it doesn’t mean all of them are going to buy your product.

Before you sell your product, you must understand the difference between audience and consumer. The consumer might be interested in your product, but the audience may or may not be interested in your product. However, you can lure them with your engaging content, discounts, or cash backs.

When I say the audience, I mean the right audience. You can send your information to anyone, but if your message reaches the wrong audience then there is no use.

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For instance, on Thanksgiving Day, you should send your message to only a few countries who celebrate it. And, every country celebrates it on a different day rather than on the same day.

This way, you can zero in on specific people if your product is related to Thanksgiving Day. Targeting the right audience at the right time in the right place to the right person gives you maximum results.

Guess what? You can also increase your productivity as well as your sales at the same time. The strategy is important, but how you are communicating and what channel you are using, at what time you are talking, matters.

As I said, “marketing is more than just communication.”

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