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With extensive experience in Trade Promotion Management (TPM), Consumer Goods, and Retail Marketing, I provide industry-focused insights that help bridge the gap between academics and real-world business challenges. My sessions are designed to equip students with practical strategies, data-driven decision-making, and emerging trends shaping the future of FMCG and retail.
✔ 5+ years of experience in Trade Promotion Management, Consumer Goods Strategy & Retail Marketing
✔ Worked with leading FMCG & CPG brands, optimizing sales growth through strategic trade promotions
✔ Deep industry knowledge of retail dynamics, consumer trends & AI-driven marketing strategies
✔ Passionate about mentoring and training future business leaders in data-driven marketing & sales strategies
ABOUT ME
ABOUT ME
Key Expertise:
Key Expertise:
✔ Trade Promotions & Retail Strategy – Optimizing sales and brand growth
✔ AI & Data-Driven Marketing – Leveraging analytics for smarter decision-making
✔ FMCG & CPG Industry Insights – Understanding trends shaping the sector
✔ Training & Mentorship – Preparing students for real-world challenges
I am committed to equipping students with practical knowledge and industry-relevant skills to excel in the evolving FMCG and retail landscape.
🎯 Mission
I believe real-world exposure is key to success. My goal is to equip students with practical case studies, emerging trends, and hands-on strategies in FMCG, retail, and digital commerce helping them develop a problem-solving mindset and thrive in today’s fast-paced business environment.
Let’s connect and shape the future of business together!
CASE STUDIES AND INDUSTRY INSIGHTS
CASE STUDIES AND INDUSTRY INSIGHTS
Optimizing Trade Promotions for a Global FMCG Leader
Optimizing Trade Promotions for a Global FMCG Leader
A global consumer goods company revamped its trade promotions using data-driven insights. By optimizing promotional spend and aligning incentives with retailers, they achieved a 15% revenue uplift and improved ROI.
Enhancing Promotional Effectiveness for a Beverage Industry Giant
Enhancing Promotional Effectiveness for a Beverage Industry Giant
A leading beverage brand refined its trade promotion strategies by analyzing sales trends and retailer performance. This resulted in higher ROI, better in-store execution, and stronger retailer partnerships.
GUEST LECTURE TOPICS
GUEST LECTURE TOPICS
Trade Promotion Management: A Strategic Approach for FMCG Brands
Explore how effective trade promotions drive sales, enhance brand loyalty, and create a competitive edge in the FMCG sector.
AI-Driven Trade Promotions: The Future of FMCG Marketing & Sales
Discover how AI-powered insights are transforming trade promotions, enabling brands to optimize pricing, demand forecasting, and ROI.
The Evolution of FMCG Retail in the Digital Age
Understand how e-commerce, direct-to-consumer (D2C) models, and omnichannel strategies are reshaping FMCG retail and consumer engagement.
Leveraging Data Analytics in FMCG Marketing and Sales
Learn how data-driven decision-making helps FMCG brands refine marketing campaigns, enhance customer targeting, and maximize profitability.
LET'S COLLABORATE !
LET'S COLLABORATE !
📩 Email: virmani.industrytalks@gmail.com
📞 Contact: 9741896137 | 8377955085
🔗 LinkedIn: www.linkedin.com/in/akshay-virmani
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