SEO Case Studies & Projects

Healthcare & Pharmacy Platform

1. Project Status: Completed Project

Project Overview

Direct Dawai is a healthcare and pharmacy platform where I worked on SEO, website optimization, content, analytics, and tracking to strengthen its overall digital presence and organic search foundation.

Keyword Research & Search Intent

Researched relevant healthcare and pharmacy keywords and analyzed search intent to identify topics and search opportunities that could be targeted through website content.

On-Page SEO

Optimized important website elements including title tags, meta descriptions, headings, URLs, content structure, keywords, images, and internal links to improve page relevance and search visibility.

Technical SEO

Worked on the technical SEO foundation by analyzing crawling, indexing, sitemap, robots.txt, canonicalization, website structure, and other technical elements affecting search engine accessibility.

Content Optimization

Reviewed and optimized website content based on keyword relevance, search intent, content structure, readability, and SEO requirements to make pages more useful for both users and search engines.

Internal Linking

Implemented strategic internal linking to improve website navigation, crawlability, topical relevance, and distribution of page authority across important pages.

Off-Page SEO & Backlink Analysis

Analyzed backlink opportunities and worked on off-page SEO activities to support website authority and improve the overall SEO profile.

Google Search Console

Used Google Search Console to monitor search queries, clicks, impressions, CTR, average position, indexing, and overall organic search performance.

GA4 Analytics

Used Google Analytics 4 to analyze website traffic, traffic sources, user engagement, landing pages, and other performance indicators.

Google Tag Manager

Implemented and managed tracking through Google Tag Manager to support GA4 integration, events, clicks, and other website interactions.

Website Performance

Analyzed website performance and identified opportunities related to page speed, user experience, technical SEO, and Core Web Vitals.

Project Outcome

The project focused on creating a stronger SEO foundation, improving search visibility, optimizing website content and technical elements, and establishing better analytics and tracking systems.

Skills Demonstrated

SEO Strategy · On-Page SEO · Technical SEO · Keyword Research · Content SEO · Off-Page SEO · GSC · GA4 · GTM · Analytics · Website Optimization

Education & Government Job Information Platform

Project Status: Currently Working

Current Project Objective

Currently working on improving the website's organic search visibility, keyword rankings, content performance, technical SEO, and overall SEO foundation.

Current SEO Work

SEO Strategy & Planning

Developing and implementing an SEO strategy based on keyword opportunities, search intent, competition, website performance, and organic growth potential.

Keyword Research & Keyword Mapping

Researching high-potential keywords related to government jobs and education and mapping them with relevant website pages and content opportunities.

On-Page SEO Optimization

Currently optimizing titles, meta descriptions, headings, URLs, content, internal linking, images, and page structure.

Technical SEO Optimization

Working on crawling, indexing, sitemap, robots.txt, canonicalization, website architecture, page speed, and other technical SEO elements.

Content Strategy & Optimization

Planning and optimizing content based on search intent, keyword demand, competitor analysis, content gaps, and user requirements.

Competitor SEO Analysis

Analyzing competitors to identify ranking opportunities, keyword gaps, content gaps, backlink opportunities, and SERP strategies.

Google Search Console & Performance Monitoring

Currently monitoring clicks, impressions, CTR, average position, search queries, indexing, and page performance.

GA4 Analytics

Analyzing organic traffic, landing pages, traffic sources, engagement, and user behavior to understand website performance.

Current Growth Focus

Keyword Expansion → Content Growth → Technical SEO → Internal Linking → Search Visibility → Organic Traffic Growth