The demands of a phone-based booking system require a member of your staff is constantly available to handle bookings. You might not consider this a problem with customer service staff on hand, but consider the man hours which could be released by moving to an online booking platform.
Read more about how online booking systems save time here.
An online booking system can require customers to prepay for activities and golf rentals.
If you currently do not have an online tee sheet, you have to wait for players to show up before you can collect payment for events or tee times. An online booking systems allow you to capture that new revenue as soon as players schedule with your course
Today’s customers aren’t discovering companies through telephone books, and they aren’t finding information about your products and services by sending off for a catalogue. No, they’re increasingly finding out everything they need to know about you’re offering by heading online and via mobile apps
By integrating your booking platform with your product pages, you can go where, increasingly, all of your customers are.
As telephone booking trend slowly dies, the competitive disadvantage of not having an online booking platform will widen, leaving you and small businesses especially behind. So keep up with the booking trend and move online.
Though internet access is widespread these days, it remains true that one of the major disadvantages of online booking systems are their reliance on internet connections. In order to book through an online booking system, your customers will have to have access to the internet. This can be on their smartphone, tablet, computer, laptop or any other internet-enabled device.
One of the major disadvantages of online booking systems is that, for all their positives, they do come at a monetary cost – don’t believe all the promises of free trials or free online booking systems.
Some charge you per transactions, whilst others charge a flat monthly fee for booking services, so you’ll always know how much you’re paying. Custom made online booking platforms will charge you a hefty lump sum up front, as well as recurring costs for bug fixes and support.
Ultimately, the benefits of an online booking system for your business far outweigh the small monthly cost it would take to implement one, but the notion of cost is something you’re going to have to come to terms with.
To find out more about our pricing click here.