IN - PM plan 04/23

1. Project Description: 

The goal of this project is to develop and refine the audience of IndieYesPls, a niche fashion magazine, by increasing its social media following, maintaining good organic traffic, and increasing sharing of our links on blogs and people's social media.

2. Objectives: 

• Increase social media following by 25% 

• Maintain good organic traffic 

• Increase sharing of our links on blogs and people's social media 

• Increase brand awareness 

3. Scope: 

• Develop and refine audience through targeted social media campaigns 

• Research and identify target audience 

• Develop content strategy to engage target audience 

• Monitor and analyze results to determine success 

4. Timeline: 

• Research and identify target audience: 2 weeks 

• Develop content strategy: 1 week 

• Launch social media campaigns: 1 week 

• Monitor and analyze results: Ongoing 

5. Roles and Responsibilities: 

• Project Manager: Oversee project, coordinate activities, and manage timeline 

• Content Strategist: Research and identify target audience, develop content strategy 

• Social Media Manager: Launch and manage social media campaigns 

• Analysts: Monitor and analyze results 

6. Budget: 

• Social media campaigns: $2,000 

• Content strategists: $1,000 

• Analysts: $1,000 

• Miscellaneous expenses: $500 

7. Project Management Tools: 

• Project management software: Trello 

• Collaboration platform: Google Docs 

• Communication platform: Whatsapp