Hello there, I'm India Shanelle – your marketing strategist with a slice of creativity and a dash of analytics. Just like baking the perfect pie, I craft marketing campaigns that are equally delicious and data-driven. With a background in running social media teams and presenting insights like a well-baked pie chart, I'm passionate about filling every marketing venture with a dash of innovation and a whole lot of results. To learn more about me outside of my marketing career please visit my website!
BlackLight Community, No Peeking Theatre, Artist- Asia Dechelle, RLE, ShowTime Travel, Miss Haze Branding, David Stamps of The Black Bullet Dichotomy, Gabriel- Client of Juneteenth Queer Comedy Celebration.
EXPERIENCE
Reed Limited Entertainment, New York, NY - Social Media Intern
August 2023 - PRESENT
Assist in creating and implementing effective social media strategies.
Generate, edit, and schedule daily social media content across multiple platforms.
Ensuring brand consistency and audience engagement.
Collaborate with cross-functional teams to develop compelling visual and written content aligning with company branding guidelines.
Manage social media platforms, organize calendars, and execute campaigns to boost company and client presence.
Research marketing strategies for clientele.
Create captivating graphics, posts, captions, and hashtags to enhance online visibility and connect with the target audience.
BlackLight Community, New York, NY - SEO Management and web growth
January 2020 - PRESENT
Develop compelling ad content to enhance brand awareness, consideration, conversion, and loyalty funnels through Google ads.
Create engaging media posts for events and productions using Canva Pro.
Implement SEO best practices to raise brand awareness through the Google ads grant.
Increase visibility and foster organic growth for social media programs.
Create A/B tests to improve user experience and conversion.
Document marketing strategies and processes
Conducted in-depth market research and customer analysis to identify pain points and develop targeted messaging for B2C services.
Analyzed campaign data and reported results through presentations with stakeholders.
Design captivating virtual images and flyers aligned with the event theme.
Maintained active social media presence for the event, responding to messages and monitoring interactions.
Develop and adhere to a posting schedule while actively monitoring comments and engagement per post.
Identify peak hours to maximize post-engagement.
Employ innovative strategies resulting in a 50% increase in click-through rates.
April 2022 - May 2022
Enhance audience engagement by curating relevant videos, tweets, and web content.
Create compelling social media posts leveraging trending topics to captivate viewers and drive link clicks.
Conceptualize and execute engaging campaigns.
Manage, troubleshoot, and support the virtual ticketing system
Monitor the event's social media presence and promptly respond to customer and visitor posts.
Miz Haze Branding, St. Louis, MO- marketing management
March 2020 - April 2021
Optimize website content, keywords, and branding for the best search engine optimization.
Analyze and report on website ads and marketing campaign results.
Deliver comprehensive market trend reports to the team, fostering data-driven decision-making.
EDUCATION/Certifications
Complete Certification: Digital Marketing & E-commerce- Coursera
Southeast Missouri State University - Theatre