Attendances have been astounding and in 2014 ranked sixth by average attendance among all sports leagues globally. The IPL's ability to be a money spinner was confirmed in 2017 when Star India bought the broadcast rights for a dizzying $2.55 billion.

"It can match any league," a bullish IPL chairman Rajeev Shukla told AFP. "In (Indian) cities where we don't host matches, we organize fan parks where we invite people to watch the match on the big screen. So 20,000-30,000 people are coming to the fan parks.


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There is a steady increase in games over the next cycle in the 10-team IPL, which expanded by two sides in its most recent edition. After such a monster deal for a league still in its infancy, with this likely the tip of the iceberg, some close observers are bracing for the IPL to eventually start mimicking the major leagues in the world and be played over a much longer time span.

My name is Esfandiar Baraheni but most people call me Es. I've been covering the NBA for the last 5 years working with publications like Def Pen, Raptors Republic, TSN, TheScore, and SDPN to cover basketball through video, written, and audio channels. I primarily cover the Toronto Raptors but also the league at large. Through my work, I've been able to cover live NBA games, interview players and coaches, and get a behind-the-scenes look at how the NBA world operates while also serving as a sideline reporter and personality for the Canadian Elite Basketball League. Now, as a contributor for Forbes Sports, I hope to bring my analytically-driven basketball analysis to a new audience.

The IPL league is contested by eight teams representing eight cities in India. Fans of the game get to see some of the best cricket players in the world while enjoying Bollywood music and entertainment from cheerleaders during the intermissions.

The BCCI focused on increasing the number of cricket matches rather than creating new value for cricket fans. The league seemed set up more for the sake of the players than for spectators and failed to attract mass attention.

The as-is strategy canvas of the domestic cricket league helps us understand the red ocean scenario of Indian cricket. At this time, domestic cricket leagues were played in either Test (five-day) or ODI (one-day) formats among the local and regional cricket associations. Competing factors included limiting players to national boundary and calling on players and spectators to invest time and perseverance in the game (see below).

The BCCI first looked across prominent sports leagues, such as the English Premier League (EPL) of the United Kingdom and the National Football League of the United States. Many viewers from all across the world stay up late to watch the EPL. These viewers have no ties to England. The BCCI wondered why anyone from outside the UK would be so passionate about the football league and its teams, even including people who knew little about the game.

The reason was simple. EPL matches were often breathtaking and dramatic, played by the best players in the world. Stars of the game like David Beckham were as famous as Hollywood celebrities, often with a devoted following. A world-class game played by glamorous players made this domestic football league globally recognized and commercially successful.

The strategy canvas of the IPL (above) depicts its distinctive value proposition to cricket viewers as compared to a one-day cricket international match, such as the Cricket World Cup. While the existing cricket leagues followed the same conventional logic as the Cricket World Cup, the value curve of the IPL diverges from that of the Cricket World Cup by focusing on the fun and thrill of the game. The IPL becomes even more compelling by offering unprecedented value, looking across alternatives like the EPL and Bollywood drama.

IPL 2023: The more, the merrier! This will be the theme of the upcoming edition of the Indian Premier League as 10 teams get set to take part in T20 cricket's biggest extravaganza starting March 26. The two new franchises -- Lucknow Super Giants and Gujarat Titans -- join the existing 8 teams with four venues in Maharashtra hosting at least 70 league games of the 74 total matches. Wankhede Stadium and Cricket Club of India (CCI) in Mumbai, DY Patil stadium in Navi Mumbai and Maharashtra Cricket Association stadium in Pune will be hosting the league stage contests with defending champions Chennai Super Kings facing Kolkata Knight Riders in the lung-opener at the iconic Wankhede stadium. With the competition now expanded to 10 teams, this year's IPL format has also been tweaked a bit. Teams have been divided into 2 groups of 5 each but the number of matches per side remains the same at 14. Group A has Mumbai Indians, Kolkata Knight Riders, Rajasthan Royals, Delhi Capitals and Lucknow SuperGiants, while Group B comprises Chennai Super Kings, Sunrisers Hyderabad, Royal Challengers Bangalore, Punjab Kings and Gujarat Titans. Each team plays the other team in its group twice, which makes it a total of eight matches. For the remaining six games, a team plays against the five teams of the other group, playing two games against its equivalent team. The IPL has however stuck to the same format when it comes to the playoffs. With 40 percent crowds allowed this time, the fans will be eagerly waiting to welcome back the biggest cricketing superstars from around the world.




The Indian Premier League is a 10-team Twenty20 (T20) Cricket league that runs between March & May every year. Two new teams were added for the 2022 season; The Gujarat Titans & The Lucknow Super Giants. The IPL started in 2008 and has been incredibly popular since its beginning with an average game attendance of 26,500. The Mumbai Indians are the most successful teams with 5 league championship wins, followed by the Chennai Super Kings with 4.

The Indian Premier League (IPL) is billed as the most coveted cricket league in the world. Last month it celebrated its 1,000th game, which is no mean feat for a tournament that started just 15 years ago. The first ball was bowled in April 2008 under the aegis of The Board of Control for Cricket in India (BCCI), with eight teams. The current tournament, being played from March 31 to June 2, 2023, is a 10-team sporting event comprising 74 matches.

The league stage of the 13th edition of the Indian Premier League - IPL 2020 which was hold in UAE. The tournament was originally scheduled on 29 March 2020 but started on September 19thdue to the COVID-19 pandemic.


It's December 2007 and Lalit Modi has just four months before his newly launched domestic Indian cricket league is to play its first match. Modi, who previously led the marketing committee for the Board of Control for Cricket in India, wants to create a city-based franchise system for cricket modeled on US sports franchises. His league would rely on a fast-paced version of cricket called Twenty20 that limits matches to three hours. Meanwhile, as Modi considered how to structure player compensation and best attract investors, a rival Twenty20 league has begun, backed by the owner of an Indian entertainment group. In this case students consider data relating to the sports and entertainment audience in India, as well as other successful sports franchises, to recommend how the league could create a marketable and sustainable business model.

Cricket fans were on the edge of their seats as the Chennai Super Kings emerged victorious in the final match of the 16th edition of the Indian Premier League (IPL) on May 29. The IPL, a professional Twenty20 cricket league founded by the Board of Control for Cricket in India (BCCI) in 2008, has grown to become one of the most thrilling and lucrative cricket leagues in the world, attracting some of the best cricketers from across the globe. Notably, in 2020, "Indian Premier League" was the most searched term in India, according to Google's Year in Search Report.

Meanwhile, IPL conglomerates that have purchased franchises around the world are actively pursuing Australian and English cricketers with lucrative 12-month deals, where they would abandon international commitments and ply their trade in T20 leagues.

Millions of rupees will be spent, in the most lucrative cricket league in the world. This time around is the mini-auction, the last one before there is a mega auction for the 2025 tournament. For the first time, the auction will be held overseas, in Dubai.

The IPL was born in 2008 as the new, bright, exciting face of 21st-century cricket. The great empire game, traditionally played over five days and where around 30% of all matches end in no result, was metamorphosing into a showbiz extravaganza. Crowds in cricket-mad India flocked to see new franchise teams (with outlandish names such as the Kolkata Knight Riders and Chennai Super Kings) with the superstars of world cricket in their ranks play T20, a three-hour version of the sport where there was always a result. By 2014 the brand value of the IPL was around $7.2bn, up from $2.01bn in 2009. The league looked like a real success story. 17dc91bb1f

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