India Household Cleaners Market Size, Share, Growth and Report 2025-2033

Attributes and Key Statistics of the India Household Cleaners Market Report by IMARC Group:

Base Year: 2024

Forecast Years: 2025-2033

Historical Years: 2019-2024

Units: USD Million

Market Size in 2024: USD 10,358 Million

Market Forecast in 2033: USD 36,315.73 Million

Market Compound Annual Growth Rate 2025-2033: 14.96%

As indicated in the latest market research report published by IMARC Group, titled “India Household Cleaners Market Size, Share, Trends and Forecast by Product, Ingredients, Distribution Channel, Income Group, Application, Premiumization, and Region, 2025-2033,” this report provides an in-depth analysis of the industry, featuring insights into the market. It encompasses competitor and regional analyses, as well as recent advancements in the market.

India Household Cleaners Market Size & Future Growth Potential:

The India household cleaners market size was valued USD 10,358 Million in 2024. By 2033, this figure is projected to reach around USD 36,315.73 Million, with a compound annual growth rate (CAGR) of 14.96% over the forecast period (2025-2033).

Core Factors Driving Market Trends:

The market of household cleaners in India is hugely changing due to the influence of consumer preference that varies and to the rise of awareness regarding hygiene. Another trend is an increase in demand of environmentally friendly and zero chemical cleaning products because people are becoming more health and environmentally conscious. The brands are launching sustainable and bio-based cleaning products along with biodegradable solutions. Also, increased presence of e-commerce platforms has greatly increased the availability of these products which has improved online retailing. The rising population of both the working classes and the urban classes has also contributed to the need to have time and energy saving, multi- functional cleaners.

Additionally, new trends, like concentrated and refillable cleaning products, are emerging, provided at a lower cost and with less plastic-waste. Digital media and influencer marketing have also fast-tracked the consumption of products since customers need to find favorable reviews (by people they trust) before making a decision to purchase the product. Moreover, the antibacterial and sanitizing cleaner industry has been maintained by the post-pandemic prospective on disinfection, especially in the liquid and spray forms. Advanced fragrance and packaging technology is also being used by the companies to ensure that the products are more attractive by adding in the user experience factor.

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India Household Cleaners Market Scope and Growth Analysis:

There exists immense opportunity in the India household cleaners market; this is facilitated by the emergence of higher disposable incomes and a growing standard of living. The products produced are very broad, and there is floor cleaner, dishwashing liquids, toilet cleaners, and glass cleaners to serve various consumer needs. Also, the entering of organized retail, and the growth of modern rush channels has played a massive role in the expansion of the market. The rural regions are emerging as the next growth frontier, with brands introducing low-priced brands in smaller pack format to gain the entry of the price sensitive consumers.

Furthermore, cheaper traditional cleaning products face the rapidly increasing trend towards branded products because of intensive marketing efforts and product innovations. The competitive environment is growing as both internal and external parties are committing into research and development to launch superior formulations. Besides, the activities developed by the government in terms of sanitation and hygiene, e.g., the Swachh Bharat Abhiyan, are indirectly increasing the market demand. The trend towards specialty and premium cleaners has also been picking up especially among urban consumers which further underlines the rising nature of the market. The market of India household cleaners will continue to grow in the next few years because of constant product diversification and strategic branding now upon which the market relies.

An In-Depth Analysis of Prominent Companies in the Industry by IMARC Group:

• Hindustan Unilever Limited (Unilever)

• Rohit Surfactants Private Limited

• Reckitt Benckiser (India) Limited (Reckitt Benckiser Group PLC)

• Procter & Gamble Hygiene and Healthcare Ltd. (Procter & Gamble)

• Jyothy Labs Limited

• Nirma Limited

• Fena (P) Limited

• Dabur India Limited

• S. C. Johnson Products Pvt. Ltd. (SC Johnson & Son Investment Ltd.)

• Pitambari Products Private Limited

Comprehensive Market Report Highlights & Segmentation Analysis:

The market report offers a comprehensive analysis of the segments, highlighting those with the largest India household cleaners market share. It includes forecasts for the period 2025-2033 and historical data from 2019-2024 for the following segments.

Analysis by Product:

• Laundry

• Dishwashing

• Surface Cleaner

• Toilet Bowl Cleaner

• Window Cleaner

• Glass Cleaner

• Scourers

• Others

In 2024, the laundry segment dominates the market, capturing approximately 60.7% of the total market share, highlighting its leading position and strong demand.

Analysis by Ingredients:

• Builders

• Solvents

• Surfactants

• Antimicrobials

• Others

Builders dominate the market in 2024, capturing approximately 41.8% of the total market share, solidifying their leading position among industry competitors.

Analysis by Distribution Channel:

• Convenience Stores

• Supermarkets and Hypermarkets

• Online

• Others

Supermarkets and hypermarkets are expected to dominate the market in 2024, collectively capturing approximately 60.01% of the total market share.

Analysis by Income Group:

• Middle (INR 2.5 lacs- INR 27.5 lacs)

• Low (Less than INR 2.5 Lacs)

• High (Greater than INR 27.5 lacs)

The middle price range segment (INR 2.5 lakhs to INR 27.5 lakhs) dominates the market in 2024, accounting for approximately 57.0% market share.

Analysis by Application:

• Fabric

• Kitchen

• Bathroom

• Floor

• Others

In 2024, fabric dominates the market landscape, capturing an impressive approximately 60.7% share, solidifying its position as the leading material in the industry.

Analysis by Premiumization:

• Economy

• Mid-Sized

• Premium

In 2024, the economy segment dominates the market, accounting for approximately 54.5% of the total market share, highlighting its strong consumer preference and demand.

Regional Analysis:

• North India

• West and Central India

• South India

• East India

In 2024, North India emerged as the leading regional market, capturing the highest share of over 45.2% of the total market value.

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Key highlights of the Report:

• Historical Market Performance

• Future Market Projections

• Impact of COVID-19 on Market Dynamics

• Industry Competitive Analysis (Porter’s Five Forces)

• Market Dynamics and Growth Drivers

• SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)

• Market Ecosystem and Value Creation Framework

• Competitive Positioning and Benchmarking Strategies

Major Advantages of the Report:

• This report provides market leaders and new entrants with accurate revenue estimates for the overall market and its key subsegments.

• Stakeholders can leverage this report to gain a deeper understanding of the competitive landscape, enabling them to strategically position their businesses and develop effective go-to-market strategies.

• The report provides stakeholders with valuable insights into the market dynamics, offering a comprehensive analysis of key drivers, restraints, challenges, and opportunities.

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