Personal branding projects
Personal branding projects
Embedded Files
Through my LinkedIn presence and a community of 17,000+, I apply content strategy, testing, and audience insight to build trust-led engagement at scale. Over the past few months, I've partnered with brands including Coursera, Mailchimp, Warmy, Sendigram, and Hibiscus Monkey.
Through my LinkedIn presence and a community of 17,000+, I apply content strategy, testing, and audience insight to build trust-led engagement at scale. Over the past few months, I've partnered with brands including Coursera, Mailchimp, Warmy, Sendigram, and Hibiscus Monkey.
Brand Parternerships
Brand Parternerships
Podcasts
Podcasts
Videos
Videos
Carousels
Carousels
My fav marketing themes of 2025.pdfThe power of consistency.pdfCross-sensory and lifestyle storytelling.pdfSpotify Wrapped 2025.pdfare moodboards the new love lang of marketing.pdfStranger Things Season 5.pdfCorporate projects
Corporate projects
Email examples.pdfEmail Copies
Email Copies
Emails drafted for client updates, chasers, triggered confirmation/welcome packs, and cross-sell campaigns.
Email & CRM - Dashboard.pptxPerformance dashboard
Performance dashboard
Initiated a performance dashboard for each claim, consisting of key email metrics with analysis of
Automated workflows.pdfAutomation Workflow
Automation Workflow
I worked on several automation workflows for both clients and new entrants. This included multi-faced chaser journeys and triggered emails based on form sign-up.
Data projections
Data projections
In this project, I developed data-driven projections to assess potential losses, recovery scenarios, and budget impact. The work involved analysing numerical trends, structuring assumptions, and presenting insights in a clear, structured format to support informed decision-making.
Recent email campaign performance
Recent email campaign performance
This is a recent settlement campaign that I worked on - mailer, automated workflow, triggered emails, landing pages and sign-up form.
DS Overview - Final.pptxData-driven strategies
Data-driven strategies
Analysed performance and financial data to support loss reduction, recovery improvement, and budget planning. Contributed to data-driven projections and KPI evaluation used for investment planning and strategic decision-making.
Email marketing learnings:
Email marketing learnings:
Acheivements
Acheivements
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