Project instruction:resources From Likes to Leads: Interact with Customers Online

Task 1:The Right Size is a size-inclusive clothing company. Their mission is to produce beautiful, affordable clothing that makes all people feel empowered, regardless of their size.

You are part of The Right Size’s social media marketing team, and you have begun building their social media calendar for the month of May. In this activity, you will plan the posts for two days in the first week of that month. To complete this task, you will need to consider the holidays and events happening that week, as well as related company promotions. You will refer to a research document to help you plan the content.

Explanation:

• The Platform column contains three social media platforms for both days.

• The Time column includes optimal times for scheduled posts on each of the platforms on both days.

• The Topic column includes topics related to the holidays, events, and promotions occurring in the given time period.

• The Content Type column contains descriptions of the format of each scheduled post.

• The Copy column contains bullet points describing the copy for two of the posts. 

• The Assets column contains a description of the visual assets for two of the posts.

Explanation:

• The insights you gained about what your audience likes about your brand, products, competitors, and/or other related trends from filtering the data for positive mentions and analyzing that data. 

• The insights you gained about what your audience dislikes about your brand, products, competitors, and/or other related trends from filtering the data for negative mentions and analyzing that data. 

• A description of any additional criteria for which you created a filter.

• Any new insights gained from filtering the data for additional criteria.

• A description of the actions you plan to take based on your insights and analysis

Instructions:

Task 3: work for an agency hired to do the marketing for Great Grounds, a small, regional chain of coffee shops based in the Northeast United States. Great Grounds sells their coffee in their shops, on their website, and in grocery stores. You recently published two Great Grounds posts related to daylight saving time, when people set their clocks forward an hour. The goal of the posts was to increase engagement, and you’ve exported data from the platform to analyze if the posts achieved this goal. You will review the data to determine which post performed better, analyze why it was more successful, and make a recommendation about how to approach similar posts in the future based on your analysis. 

you will analyze data from two different posts related to the same topic. You will determine which post performed better, assess why you think it performed better, and decide how to adjust your strategy based on your analysis.

Social media analytics can help you learn more about your social media audience and find out how they feel about your brand and the content you publish. You can then make data-informed decisions that can improve your content and marketing strategy.

Explanation:

• Row 1: A comparison of the data from both Tweets and an indication of which Tweet performed better, based on the campaign goal.

• Row 2: A comparison of the Tweets’ content and other details, such as the differences in their assets, text, hashtags, and the time the Tweets were published.

• Row 3: An analysis of why one Tweet received more engagement than the other and what factors may have contributed to this difference.

• Row 4: An explanation of how this analysis will inform your marketing and content strategy moving forward. 

Instruction:

Task 4:you are a digital marketer for Brown’s Bedding and More, an online bedding and home goods store. The company recently upgraded their website by adding a customer service chat feature and an improved filtering tool for selecting types of bedding. To share these improvements and drive more people to their website, the company is offering a 20% off discount on all orders placed online. You are developing a paid social media ad campaign to promote this offer. In order to prepare to set up your ad campaign on a social media platform, you will organize the information you’ll need in a spreadsheet.  

Explanation of task 4:

• An objective that describes the purpose of the campaign: driving traffic to the company’s website

• A description of the campaign’s target audience, based on the customer persona, that includes demographic information (such as gender, age range, and location) and any other important information (such as keywords, education, and interests)

• A social media platform that serves the objective your campaign and reaches your audience, such as Facebook, since it is ideal for driving website traffic

• An ad format that helps achieve the objective of your campaign, like a static image, since it can help the audience visualize using the product and include a call to action  button

• A description of the ad’s creatives, including visual assets and text, that addresses the audience’s demographics, goal, and barriers

• A call to action that relates to the campaign’s objective and is clear, uses action words, and is brief—no more than five to seven words