1.0 Introduction

1.0 introduction 

1.1Background of the chosen company

📌 Company Overview

• Name: Lazada Group

• Industry: E-commerce & Online Marketplace

• Founded: 2012

• Founders: Maximilian Bittner (along with Rocket Internet)

• Headquarters: Singapore

• Operations: Indonesia, Malaysia, Philippines, Singapore, Thailand, Vietnam

• Parent Company: Alibaba Group (majority shareholder since 2016)

📜 History & Development

• 2012: Founded by Rocket Internet to tap into Southeast Asia’s growing online shopping market.

• 2014: Expanded rapidly across multiple countries, offering electronics, fashion, home goods, and more.

• 2016: Alibaba Group acquired a controlling stake, bringing in advanced logistics, payment solutions, and AI-driven recommendations.

• 2018: Alibaba increased its stake to over 90%, strengthening Lazada’s integration into its global e-commerce ecosystem.

• 2020s: Focused on improving logistics (Lazada Logistics), seller support, and customer experience to compete with Shopee, Tokopedia, and other regional players.

1.2  Objectives of the report.