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According to the latest report by IMARC Group “Tag Management System Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027“, The global tag management system market size reached US$ 796.3 Million in 2021. Looking forward, IMARC Group expects the market to reach US$ 1,698.7 Million by 2027, exhibiting a growth rate (CAGR) of 13.4% during 2022-2027.
Tag management system (TMS) refers to a technological solution used in digital marketing to manage segments of JavaScript code. It aids in eliminating duplicate tags, loading web pages faster, tracking pixels and analytics, and monitoring customer buying behavior. As a result, it is widely utilized by organizations across the globe to improve their website performance, reduce campaign time, and enhance data management and protection.
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Note: We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
Market Trends:
The market is primarily driven by the expanding application of TMS in the e-commerce industry. It enables marketing professionals to manage tags on websites and gain comprehensive insights into purchasing trends. Moreover, the introduction of innovative systems integrated with multi-account support, real-time web analytics, and cloud-based solutions are favoring the market growth. Other factors, including significant improvements in existing information technology (IT) infrastructure and the increasing adoption of TMS by small and medium-scale enterprises (SMEs), are creating a positive outlook for the market.
Breakup by Component:
Tools
Service
Breakup by Deployment Model:
On-premises
Cloud-based
Breakup by Organizational Size:
Small and Medium-sized Enterprises
Large Enterprises
Breakup by Industry Vertical:
Healthcare
Retail and e-commerce
BFSI
IT and Telecommunication
Media and Entertainment
Manufacturing
Others
Market Breakup by Region:
North America (United States, Canada)
Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
Latin America (Brazil, Mexico, Others)
Middle East and Africa
Competitive Landscape with Key Player:
Adform, Adobe Inc.
Blue Triangle Technologies Inc.
Commanders Act
Ensighten Inc.
Google LLC (Alphabet Inc.)
International Business Machines Corporation
Observepoint Inc.
Oracle Corporation
Relay42
Segment.io Inc. (Twilio)
Tealium Inc.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviours of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
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About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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