Ilise S. Carter
New York, NY
Ilise.s.carter@gmail.com
Portfolio:
https://sites.google.com/view/ilisescarter/copywriter?authuser=0
SUMMARY
A skillful, versatile copywriter with a unique and proven skillset in voice development currently seeking opportunities to drive brand storytelling and customer loyalty in companies in all phases of their growth cycle. Adept at advising on content strategy, branding initiatives, and workflow.
EDUCATION
BA – American Studies
Barnard College
New York, NY
SKILLS
Copy for email marketing, print, digital, catalog, PDP, point of sale, social media, and product development.
Creative process management, team leadership, and SEO.
EDITORIAL
Allure, AV Club, The Atlantic, Bust, Esquire, iD, New York Times, O: The Oprah Magazine, Racked, Refinery 29, Rolling Stone, Shondaland.com, Vice, Wall Street Journal, Washington Post
EXPERIENCE
Consulting Copywriter
Freelance
April 2011 – Current
• A deeply experienced and adaptable copywriter with expertise across beauty, fashion, and other industries to support and create engaging voices for companies that range from start-ups to household names.
• Calvin Klein: Advised on email content and cadence, created naming for plus-size collection, wrote holidays themes.
• IT Cosmetics: Developed copy for an SEO-optimized ingredient glossary.
• JOAH: Spearheaded rebranding language, created PDP, packaging, social, and web content.
• Laura Mercier: Created emails, developed product names, advised management on the creative request process.
Senior Copywriter
bareMinerals
August 2019 – January 2021
• Created and edited copy for visual merchandising including copy for various channels including the brand's own boutiques, product development team, international outlets, launch events, and Ulta point of sale.
• Participated in color naming, holiday copy development, and style guide development.
• Partnered with junior copywriters to ensure accuracy and consistency.
Senior Copywriter
bliss
August 2015 – December 2016
• Wrote clean, fun copy for all digital, retail channels, and partnerships.
• Spearheaded interdepartmental creative request processes for faster, more accurate deliverables.
• Participated in developing new voice and direction for the brand’s identity relaunch.
Copywriter
macys.com
June 2008 – April 2011
• Responsible for developing e-mails, product descriptions, and web pages for women’s shoes and beauty.
• Initiated weekly team meetings on the development of voice and branding in order to streamline and strengthen the creative process.
• Completed the company SEO's training to drive business and increase Google hits.