A reference portal for students, mentors, and ATL in-charges. Data has been filtered & names have been changed to protect the privacy of individuals.
Case Study
The showcased case studies are meant to only be representative in nature and serve as ready references in your venture to create new digital products. Try and innovate to the best of your ability in your endeavours
Product Ideas
#1 CLEAN BOT
The Need: Homes and schools need constant cleaning - be it dust particles on the floor, tables, tea-poys, sofas, beds; or cob-webs on the ceiling. Cleaning home takes significant time and effort. While there are vacuum cleaners for cleaning floors, they are not convenient to clean small areas such as table-tops, tea-poys, beds, sofas, etc. Can we have a robotic cleaner that will clean such surfaces?
The Product: Build "Clean Bot", a robotic home-assistant that can clean table surfaces, sofas, beds, tea-poys, ceiling, etc.
Tip: Attach a small cleaning brush to the back-side of your Robot so that it can clean the surface where it runs. Add different cleaning attachments and brushes to clean different surfaces. Use a mobile app to control its movement.
How will the product be used: Family members at home can use the Home Bot to clean furniture and ceiling easily.
#2 MARS ROVER
Context: NASA has landed Perseverance Rover on planet Mars in early 2021. The rover has sent stunning pictures of Mars already. It is set to move around on Mars, conducting scientific experiments, looking for water, and relaying valuable scientific information back to Earth for scientists to examine and understand how we could set up a human colony on Mars one day. Who knows, one of you could be an astronaut in a future space mission to Mars!
The Need: We need to enthuse and motivate young children to take to science and understand more about space exploration through interesting experiments and activities.
The Product: Build a six-wheeled Mars Rover (a Robot) that can move on uneven surfaces, up and down small obstacles such as stones - typically found on Mars. Have a few sensors on top of the Rover to measure distance, temperature, identify obstacles, find water, etc.
Tip: Follow this YouTube video to build the basic Mars Rover. and attach sensors on top of the Rover. Make sure the sensors can be remotely monitored and the Rover can be remotely operated using Internet of Things technology.
How will the product be used: The Rover can be operated by students in the ATL to learn how a Rover works and the kind of experiments it can do.
Refining Your Product
Here are a few suggestions for refining your Robotic product.
Enhancing the Product
Enhance the Robot from two wheels to four wheels and control all the four wheels by modifying the Arduino program.
Polishing the Product
Make use of a bread-board and jumper wires to make the various connections in the circuit so that it appears neat and the connections are clearly visible.
Use insulation tape over wire joints.
Make sure that the wires are not loose or dangling everywhere. Tape them together with a Cello-pane tape.
Stick the ESP8266 board, sensors & actuators to a base or bread-board using double-sided Glue-tape.
Improving Quality of the Product
Make sure the user's need(s) and expectations are addressed adequately.
Make sure there are no loose-ends, errors or mistakes in the implementation of your product.
Make sure there are no programming errors in your product.
Packaging the Product
Give a catchy and attractive name to your Animation Story Product.
Create a simple website using Google Sites tool and add a photo of your product to your website.
Create a short video clip demonstrating the working of your product and add it to your website.
Create a user guide that provides step-by-step instructions on using your product and add it to your website.
Associate a Zapcode to open your website.
Business Model
Here are some suggestions on creating a ATL Tinkerpreneur business model canvas for a Animation Story based product. Review and decide how you wish to take your product to the market. Finally, submit your ATL Tinkerpreneur business model.
Business Name - Come up with a short & catchy name for your ATL Tinkerpreneurial business.
Products & Services - You can create a Robotic product and sell them to your customers. In addition, you can also offer workshops on Robotics technology. You can also build custom Robotic products as a service to paying customers.
Value Proposition - Robotic products can address a need, solve a problem, or provide a convenience to people; while workshops on Robotics technology can provide educational value to students.
Customer Segments - Workshops on Robotics technology can be targeted at students, while Robotic products can be sold to anyone - including schools, family members, friends, relatives, or the public.
Customer Engagement - You can engage with your customers through your online store, by sending e-mails or WhatsApp messages, by posting on Facebook page, or through traditional word-of-mouth advertising.
Sales Channel - Offer your Robotic products and workshops on Robotics technology (as service) on your online store. Customers can request for the workshops, or place an order for custom or ready-to-use Robotic products on your online store.
Pricing Strategy - You can offer your workshops on Robotics technology at retail price to individuals, and at bulk rate (lower price) for educational institutions.
Revenue Model - You can offer your workshops on Robotics technology on a fixed one-time payment basis, or on a monthly subscription basis (for educational institutions). If you wish to undercut your competition, you can even adopt "Razor-blade" model.
Expenses - Your main expense will be the cost involved in creating and marketing Robotic products and workshops on Robotics technology.