create video story
Intermediate Multimedia Content Adobe Spark
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What is a video story?
In a world filled with a growing number of distractions, individuals and organizations are engaged in a constant battle to capture people’s attention. Many of them succeed with video storytelling.
Video storytelling is a means of using a naturally engaging video format to tell a story about an idea, a person, an organization, an event, a brand, a company or product. Video storytelling is immersive, powerful, and very effective in engaging your viewers as it guides them through easily understandable and story-based content that gets to the heart of the idea you are trying to convey, ignites an emotional connection, and presents a satisfying solution. People get pulled into what’s happening due to a combination of factors, ranging from camera angles to the soundtrack, the characters and the emotion of the story itself. To learn more about video storytelling, click here.
What are good storytelling techniques?
Video storytelling techniques you can use depends on your objective. For example, if you’re making an explainer video, you might rely on animation or statistics to drive your points home. But if the video story is primarily aimed at selling a new product, you may want to use actors to tell a story that relates to the audience’s key pain-point or problem. Incorporating actors can strengthen the human element far more than animated video, and may boost customer relatability and engagement with your audience. Check out this article for some video-storytelling tips & techniques.
How to create impressive video stories?
Excelling at the art of video storytelling requires first understanding how to tell a good story. Remember that people have short attention spans, and you want to tell a story that keeps them hooked from beginning to end. Use techniques to arouse emotions. Also, remember the key principle of “show, don’t tell”. Edit the video smartly, so you’re not spelling out every single idea to the audience, but only those elements that are necessary to weave a compelling tale that leaves them asking for more. Here are two short videos that employ words, human emotions, facial expressions and scenes to tell short, but very impactful stories. Check out this article for some tips on creating an impressive video-story.
How can I create my own video stories?
You can use Adobe Spark, an online tool to create your own video stories very easily. Adobe Spark enables everyone, especially teachers and their students, to easily create and share impactful visual stories in the form of videos, web pages and posters. You can choose different ready-to-use templates, select different layouts, color combinations, add animations, etc. to create impressive video stories.
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