ANIMATION

Case Study

The showcased case studies are meant to only be representative in nature and serve as ready references in your venture to create new digital products. Try and innovate to the best of your ability in your endeavours

Product Ideas

#1 EXPRESS YOUR SHORT STORY IN ANIMATION

The Need: We all like to tell stories, or hear stories from each other. Stories are what makes our live interesting. Don't you agree? Some of us are good at telling stories. However, not everyone can tell the story in an interesting way. But, there is no reason to worry. Technology is now available for you to tell your story in a very interesting and engaging way.

The Product: Create your own animation-based short-story using Plezmo Story Coder tool.

Tip: Identify a topic of interest or a story to tell before creating the animation. In addition, identify the characters (sprites), the scene and the conversation between the characters.

How will the product be used: Upload your animation story on your hobby website, or on your YouTube channel (in the form of a video). Share it with your friends and relatives via WhatsApp, Facebook or Instagram.

#2 TELL A STORY FROM YOUR TEXT BOOK IN ANIMATION

The Need: Textbooks are often boring to read and understand. What if we could convey the core concepts in the text book (whether it is Science, Social-Science or Moral stories) in the form of animation stories?

The Product: Build an animation-based story using Plezmo Story Coder tool

Tip: Identify a topic of interest or a story to tell before creating the animation. In addition, identify the characters (sprites), the scene and the conversation between the characters.

How will the product be used: Offer your animation story to primary school teachers so that they can use them in their classroom sessions.

Refining Your Product

Here are few suggestions for refining your QR Code based product.

Enhancing the Product

1. Use multiple sprites to enhance your animation story product.

2. Exploit and use as many features of the animation story creation tool as possible to enhance your animation story.

Polishing the Product

1. Make use of a good background image for the scene in your animation story.

2. Add movement, sound or music to the sprites in your animation to increase the appeal of your product to your users.

Improving Quality of the Product

1. Make sure the user's need(s) and expectations are addressed adequately.

2. Make sure there are no loose-ends, errors or mistakes in the implementation of your product.

3. Make sure there are no programming errors in your product.

Packaging the Product

1. Give a catchy and attractive name to your Animation Story Product.

2. Create a simple website using Google Sites tool and add a photo of your product to your website.

3. Create a short video clip demonstrating the working of your product and add it to your website.

4. Create a user guide that provides step-by-step instructions on using your product and add it to your website.

5. Associate a Zapcode to open your website.

Business Model

Here are some suggestions on creating a ATL Tinkerpreneur business model canvas for a Animation Story based product. Review and decide how you wish to take your product to the market. Finally, submit your ATL Tinkerpreneur business model.

Business Name - Come up with a short & catchy name for your ATL Tinkerpreneur business.

Products & Services - You can create an Animation story based product and sell them to your customers. In addition, you can also offer workshops on Animation tools & technologies. You can also build custom animation stories as a service to paying customers.

Value Proposition - Animation story based products can address a need, solve a problem, or provide a convenience to people; while workshops on Animation tools & technologies can provide educational value to students.

Customer Segments - Workshops on Animation tools & technologies can be targeted at students, while Animation Story based products can be sold to anyone - including schools, family members, friends, relatives, or the public.

Customer Engagement - You can engage with your customers through your online store, by sending e-mails or WhatsApp messages, by posting on Facebook page, or through traditional word-of-mouth advertising.

Sales Channel - Offer your Animation story based products and workshops on Animation tools & technologies (as service) on your online store. Customers can request for the workshops, or place an order for custom or ready-to-use Animation Story on your online store.

Pricing Strategy - You can offer your workshops on Animation tools & technologies at retail price to individuals, and at bulk rate (lower price) for educational institutions.

Revenue Model - You can offer your workshops on Animation tools & technologies on a fixed one-time payment basis, or on a monthly subscription basis (for educational institutions). If you wish to undercut your competition, you can even adopt "Razor-blade" model.

Expenses - Your main expense will be the cost involved in creating and marketing Animation Story based products and workshops on Animation tools & technologies.