Welcome

Kudos! Your very own journey with IIM Bangalore’s Vista 2021 has started. You are now an official Vista Campus Ambassador. Please note the following points:

• • Scores and Leaderboard will be updated on every Monday night (before 11:59PM).

  • Please note that all the official communication will be done via email and WhatsApp only, so, make sure you can receive emails from us. Please whitelist and add vista.marketing@iimb.ac.in to your contact list.

  • Always mention your VCAP ID (Not Vista ID), Name and College Name in all your emails and other communications.

Once again, congratulations on representing us on your campus. This is an opportunity to be the face of IIM Bangalore’s Vista at your institute. There can be more than one VCAP from a same university or college. Please coordinate amongst yourselves and discuss how to execute the tasks department wise, to ensure maximum reach.

Every VCAP is a face of Vista, hence you can add the following point on your LinkedIn, Facebook and other platforms:

Campus Ambassador, Vista 2021, the International Business Summit of IIM Bangalore. Vista sees participation from 35,000+ students at a national and international level and has a footfall of 55,000+. Vista is also the proud host of distinguished speakers – renowned leaders from different walks of society, who visit each year to share their knowledge and experiences with the students.

As you embark on this journey with us, we hope you come out more learned at the other end! :)

Task 0: Vista Social Media Platforms

IIM Bangalore's International Business Summit, Vista 2021 takes great pride in its reach and that stays consistent because of efforts of each and every Campus Ambassador. So gear up to give in your best!

As a prerequisite, please ensure you follow/subscribe to all the official pages of Vista:

Instagram: www.instagram.com/iimbvista/

Facebook: www.facebook.com/iimbvista

LinkedIn: https://www.linkedin.com/company/iimbvista/

Twitter: twitter.com/iimbvista

YouTube: www.youtube.com/IIMBangaloresVista

Following/subscribing to each platform earns 2 points per platform. So, a total of 5*2=10 points up for grabs.

Google Form for submission of screenshot proof of following/subscribing to each platform will be communicated near the end of week. You are expected to upload 5 different screenshots, one for each platform.

Task 1: "My Campus" Creativity Exploration

Congratulations on making it till here. Welcome to your first learning experience and get onto Creativity Exploration.

Wear your creative hat for this task as you will be making a poster / video compilation and sharing it with your circle.

The theme for this activity is "What does your campus think of 'Together Towards Tomorrow'? What does it mean to you and your friends?"
Hint: You could ask your friends/professors to talk or show their thoughts on the above mentioned theme and it can be captured as video or converted into a creative poster. Basically be creative with the interpretation of the theme.

For reference you can go through the theme launch video on TOGETHER TOWARDS TOMORROW for Vista 2021: https://youtu.be/YszDpBgUfRE

We would advise you to create the poster/video as soon as possible as once you have finished your creation, you will have to post it on your Instagram feed/Facebook/LinkedIn by tagging IIMB Vista handle in the post and sharing the same post as story, also tagging IIMB Vista handle in the story. If you post on more than one platforms or through more than one account, cumulative likes will be considered.

Share and maximize your likes as your points will be calculated based on below:

Likes (2 points each) | Story Share (2 points) | Additional Shares with Vista Tags (3 points each)

For story share, there will be a cap of maximum of 4 points for sharing once on FB and Instagram each.

Pro Tip: Having comments, using relevant hashtags, having a public account are some good tricks to increase the reach of your post, thus resulting in more likes and more points.

Please note use of unfair means like bots for garnering likes/comments would lead to zero points being awarded for the task and may even lead to termination of the internship.

Google Form for submission of screenshot proofs of your post and story will be communicated near the end of week.

Task 2: Facebook and Youtube Marketing

Congratulations on making it till here. Welcome to your first learning experience on Social Media Marketing.

2.0 Facebook Marketing

Each Ambassador has to like, follow and share the Vista 2021 Facebook page: https://www.facebook.com/iimbvista/.

After completing the above, go to the Vista Facebook page, click on Invite Friends and send invitation to as many friends as you can. Pro Tip: Click on 'Select all' to maximize your chances of securing highest number of friends to follow to the group.

Each common friend liking the page will fetch you 3 Points.

2.1 Youtube Marketing

Visit IIM Bangalore’s VISTA Channel on YouTube: https://www.youtube.com/IIMBangaloresVista and subscribe to the channel. Each Ambassador has to share the Vista’21 YouTube Channel, along with VISTA Launch Video, on their College Facebook Group/WhatsApp/Telegram Groups or as a story and share a screenshot of the same. The message to be shared in groups, will be sent to you by your Zonal Heads over WhatsApp official group.

For every group you post in, you have to take two screenshots - one showing the message you posted and other one showing number of participants in that group. For every story you post, you have to submit the screenshot of number of views on that story. You have to fill total cumulative number of participants reached (i.e. sum of participants across all groups you posted in and number of viewers across your stories) in the Google Form, which will give the total number of points awarded to you, with a maximum cap of 300 points corresponding to 300 people reached.

Google Form for submission of screenshot proof of your post will be communicated near the end of week.

Task 3: INSTAGRAM & LINKEDIN MARKETING

Congratulations on completing two weeks at Vista. This week is about honing your social media marketing skills further.

3.0 INSTAGRAM Marketing

Each Ambassador has to follow and share the Vista 2021 Instagram page: https://www.instagram.com/iimbvista/.

Zonal Heads will share a Instagram post link over WhatsApp official group that each Ambassador has to share as a story from their personal Instagram account. Fetch higher points by asking your friends and network to share the post from their personal Instagram accounts too.

Point calculation is as follows:

Story Share (2 points) | Additional Shares with Vista Tags (3 points each)

Each Ambassador has to share the Instagram page on their College Facebook Group/WhatsApp/Telegram Groups or as a story and share a screenshot of the same. The message to be shared in groups, will be sent to you by your Zonal Heads over WhatsApp official group.

For every group you post in, you have to take two screenshots - one showing the message you posted and other one showing number of participants in that group. For every story you post, you have to submit the screenshot of number of views on that story. You have to fill total cumulative number of participants reached (i.e. sum of participants across all groups you posted in and number of viewers across your stories) in the Google Form, which will give the total number of points awarded to you, with a maximum cap of 300 points corresponding to 300 people reached.

Post this, open Vista 2021 Instagram page and click on “Share this Profile” and send invitation (DM) to as many friends as you can.

Each common friend following the page will fetch you 3 Points.

3.1 LINKEDIN Marketing

Each Ambassador has to follow the Vista 2021 LinkedIn page: https://www.linkedin.com/company/iimbvista and share Vista 2021 LinkedIn on their College Facebook Group/ WhatsApp Group/ Zoom Group and share a screenshot of the same.

For every group you post in, you have to take two screenshots - one showing the message you posted and other one showing number of participants in that group. For every story you post, you have to submit the screenshot of number of views on that story. You have to fill total cumulative number of participants reached (i.e. sum of participants across all groups you posted in and number of viewers across your stories) in the Google Form, which will give the total number of points awarded to you, with a maximum cap of 300 points corresponding to 300 people reached.

Google Form for submission of screenshot proof of your post will be communicated near the end of week.

Task 4: FIND V & INFLUENCER MARKETING

4.1 Creativity Exploration – Finding V!

This is the time to showcase your creativity. Take out your cameras, be on the lookout and observe your surroundings. Try to find the letter “V” featuring beautifully in the landscape. Come up with a catchy caption, that links the “V” in the picture with this year’s VISTA theme: “Together Towards Tomorrow”. The essence is to capture images that explain what VISTA’s theme means to you.

See this image for example:

Sample caption: “For me, VISTA 2021 is about recovering from the pandemic and moving forward Together towards tomorrow to new heights. Only Sky is the Limit”

In this way, try to capture what VISTA 2021 or theme means to you. Put that creatively in caption along with the photo.

We suggest that you start capturing the images as soon as possible because as you have to post these images with captions on your Facebook and Instagram walls tagging IIMB VISTA page on that respective platform. For instance, if you post on your Facebook wall, tag the of IIMB Vista’s Facebook page (https://www.facebook.com/iimbvista/). Similarly, tag IIMB vista’s Instagram page, if you post on your Instagram wall.

Each image you post along with a caption will earn you 30 points. You can post up to 10 pictures and get a maximum of 300 points from this activity. Google form will be circulated on Saturday to submit the proofs.

Top 2 posts from each zone will be selected and they’ll feature on IIMB Vista’s Facebook and Instagram pages along with the intern’s profile.

4.2 INFLUENCER MARKETING

IIM Bangalore's International Business Summit, Vista 2021 takes great pride in introducing the Eighth edition of the Young Leaders' Summit (YLS).
YLS is an interactive forum that brings together corporate intelligentsia, eminent academia, and young minds who aspire to become future business leaders.

YLS delegates will take part in a week-long virtual summit which provides a peek into the challenges of the corporate world and exposes them to management tools and techniques. The forum provides a glimpse into the life of an MBA graduate and will enable students to make informed career choices.

For more details and registration, head to: https://bit.ly/3cPnTqg

Use your VCAP ID as referral code - <Enter VCAP ID> in the application form

For your first , you will have to communicate the above message on YLS and the registration link to maximum number of peers in your college and academic circle. You have multiple ways to do it. Here are few ideas; Sharing it on your college's social media platforms (Facebook, Instagram, Whatsapp), sending mails to your peer groups, etc. By doing so, you will provide your peers with an enriching learning opportunity on challenges of the corporate world which will expose them to management tools and techniques which IIM Bangalore Graduates use.

For every registration using your VCAP ID referral code, you will be provided with 10 points. The leader board tracker will be enabled from this week and the points will be updated zone wise.

Do note that 10 points will be added for each referral only when your peers use your unique referral code while registering for YLS.

Please don't forget how competitive Campus Ambassador Program is as Campus Ambassadors who secure high points at the end of the program will get Direct Entry to Young Leaders' Summit, Free access to exclusive workshops to be conducted in Vista '21 and trendy merchandise from us.

STEP BY STEP INSTRUCTION FOR REGISTRATION ARE PROVIDED IN THE FOLLOWING DOCUMENT

Task 5: INFLUENCER MARKETING + Bonus task

5.1 Bonus task: Prodigy case competition

Hola CAs!

IIM Bangalore's International Business Summit, Vista 2021 brings you a bonus task this week. This is not only a lucrative opportunity to gain your position on the leaderboard but also win an Amazon voucher worth ₹500/-.

IIM Bangalore's International Business Summit, Vista 2021, presents Prodigy, an online case competition for students aspiring to build a career in management. It is a strategy competition that will test one's ability to generate valuable insights and stick to their guns in the face of an intense business problem. Top 45 stand a chance to win prizes worth INR 60,000. All participants will receive an e-certificate from IIM Bangalore's Vista 2021.

For more details and registration, head to: https://www.iimb-vista.com/events/prodigy/

Use your VCAP ID as referral code <Enter VCAP ID> in the application form.

This bonus task is, in essence, similar to the YLS task. You will have to communicate the above message about the Prodigy case competition and its registration link to a maximum number of peers in your college and academic circle. You have multiple ways to do it. Here are few ideas; Sharing it on your college's social media platforms (Facebook, Instagram, WhatsApp), sending emails to your peer groups, etc.

But by virtue of being a BONUS task, it gives you a higher potential to earn points. You get 30 points for each referral contact that registers on D2C. Please ensure that your peers enter your VCAP ID in the D2C form while filling it, as it is crucial to track the number of referrals you get.

Gotta be on your toes this time around coz monies are up for a grab. The top 2 players from each zone will get Amazon Vouchers worth ₹500/- each. The only condition is that you have to get at least 5 entries.

The evaluation will be on basis of number of referrals received from VCAP ID according to the data taken from backend of website and no google form will be circulated this week

Task 6: FLAGSHIP Events promotion + Bonus

6.1 Bonus task Plus: Prodigy case competition

Hola CAs!

The last week’s Bonus Task has come back again as Bonus Task Plus. The Bonus task concluded with top 2 from each zone getting an Amazon Voucher. Now, upping the ante, we are giving 5 YLS seats to the top performers of this week. All you have to do is get a higher additional number of Prodigy registrations.

IIM Bangalore's International Business Summit, Vista 2021, presents Prodigy, an online case competition for students aspiring to build a career in management. It is a strategy competition that will test one's ability to generate valuable insights and stick to their guns in the face of an intense business problem. Top 45 stand a chance to win prizes worth INR 60,000. All participants will receive an e-certificate from IIM Bangalore's Vista 2021.

For more details and registration, head to: https://www.iimb-vista.com/events/prodigy/

Use your VCAP ID as referral code - <Enter VCAP ID> in the application form.

This Bonus Task Plus is an extension of the last week’s Bonus Task. In this, you have to promote Prodigy case competition and share its registration link to a maximum number of peers in your college and academic circle. You have multiple ways to do it. Here are few ideas; Sharing it on your college's social media platforms (Facebook, Instagram, WhatsApp), sending emails to your peer groups, etc.

For this task, you get 30 points for each referral contact that registers on D2C. Please ensure that your peers enter your VCAP ID in the D2C form while filling it, as it is crucial to track the number of referrals you get.

6.2 Flagship events promotion

Task 7: Prodigy promo + Instagram Storm

TASK 8: WORKSHOP MARKETING + BONUS TASK