Welcome

Congratulations on making it to the Campus Ambassador Program of the biggest fest of India! Your journey with Vista 2023 begins now. Here are a few points to note:

• Scores and Leader board will be updated on every Monday night (before 11:59PM).

• Please note that all the official communication will be done via email and Telegram only, so, make sure you can receive emails from us. Please whitelist and add VistaMarketing@iimb.ac.in to your contact list.

• Always mention your VCAP ID (Not Vista ID), Name and College Name in all your emails and other communications.

Congratulations once again on representing IIM Bangalore's Vista at your institute. As a campus ambassador, you will be the face of our program on your campus. There can be more than one campus ambassadors from the same university or college. Please coordinate with each other and discuss how to execute the tasks department-wise to ensure maximum reach.

Campus Ambassador, Vista 2023, the International Business Summit of IIM Bangalore. Vista sees participation from 60,000+ students at a national and international level and has a footfall of 55,000+. Vista is also the proud host of distinguished speakers – renowned leaders from different walks of society, who visit each year to share their knowledge and experiences with the students.

As you embark on this journey with us, we hope you come out more learned at the other end! :)

Task 0: Vista Social Media Platforms

IIM Bangalore's International Business Summit, Vista 2023 takes great pride in its reach and that stays consistent because of efforts of each and every Campus Ambassador. So gear up to give in your best! 

As a prerequisite, please ensure you follow/subscribe to all the official pages of Vista:

Instagram: www.instagram.com/iimbvista/ 

Facebook: www.facebook.com/iimbvista 

LinkedIn: https://www.linkedin.com/company/iimbvista/ 

Twitter: twitter.com/iimbvista 

YouTube: www.youtube.com/IIMBangaloresVista 

Following/subscribing to each platform earns 2 points per platform. So, a total of 5*2=10 points up for grabs.

Google Form for submission of screenshot proof of following/subscribing to each platform will be communicated near the end of week. You are expected to upload 5 different screenshots, one for each platform.

Task 1: MARKETING VISTA 2023 ON SOCIAL MEDIA PLATFORMS 

Congratulations on making it till here. Welcome to your first learning experience on Social Media Marketing.

1.1 INSTAGRAM Marketing

Each Ambassador has to follow and share the Vista 2023 Instagram page: https://www.instagram.com/iimbvista/

Each Ambassador has to share the theme launch video on their story. Fetch higher points by asking your friends and network to share the post from their personal Instagram accounts too.

Point calculation is as follows:

Story Share (2 points) | Additional Shares with Vista Tags (3 points each)

Each Ambassador has to share the Instagram page on their College Facebook Group/WhatsApp/Telegram Groups or as a story and share a screenshot of the same. 

For every group you post in, you have to take two screenshots - one showing the message you posted and other one showing number of participants in that group. For every story you post, you have to submit the screenshot of number of views on that story. You have to fill total cumulative number of participants reached (i.e., sum of participants across all groups you posted in and number of viewers across your stories) in the Google Form, which will give the total number of points awarded to you, with a maximum cap of 300 points corresponding to 300 people reached.

After this, open Vista 2023 Instagram page and click on “Share this Profile” and send invitation (DM) to as many friends as you can. 

Each common friend following the page will fetch you 3 Points.

1.2 LINKEDIN Marketing

Each Ambassador has to follow the Vista 2023 LinkedIn page: https://www.linkedin.com/company/iimbvista/

Each ambassador has to repost the theme launch video on their feeds. Fetch points by the number of likes you get on the post.

Points calculation as follows:

Post Share (2 points) | Additional Reposts with Vista Tags (3 points each)

Share Vista 2023 LinkedIn on their College Facebook Group/ WhatsApp Group/ Zoom Group and share a screenshot of the same. 

For every group you post in, you have to take two screenshots - one showing the message you posted and other one showing number of participants in that group. For every post you repost, you have to submit the screenshot of number of reposts on that story. You have to fill total cumulative number of participants reached (i.e., sum of participants across all groups you posted in and number of reposts across your posts) in the Google Form, which will give the total number of points awarded to you, with a maximum cap of 300 points corresponding to 300 people reached.

Google Form for submission of screenshot proof of your post will be communicated near the end of week.

1.3 FACEBOOK Marketing (BONUS TASK)

Each Ambassador has to like, follow and share the Vista 2023 Facebook page: https://www.facebook.com/iimbvista

After completing the above, go to the Vista Facebook page, click on Invite Friends and send invitation to as many friends as you can. 

Pro Tip: Click on 'Select all' to maximize your chances of securing highest number of friends to follow to the group.

Each common friend liking the page will fetch you 3 Points.

Task 2: MARKETING THROUGH CREATIVE EXPLORATION

Congratulations on making it till here. Let’s continue with the learnings and explore marketing through different creative narratives. 

2.1 YOUR VERSION OF VISTA 2023 THEME - “LEAP INTO POSSIBILITY” 

Wear your creative hat for this task as you will be making a poster / video compilation and sharing it with your circle.

The theme for this activity is "What does your campus think of ‘Leap into Possibility’? What does it mean to you and your friends?"

Hint: You could ask your friends/professors to talk or show their thoughts on the above-mentioned theme and it can be captured as video or converted into a creative poster. Basically, be creative with the interpretation of the theme.

For reference you can go through the theme launch video on LEAP INTO POSSIBILITY for Vista 2023: https://youtu.be/zVMTwE4Flv4 

We would advise you to create the poster/video as soon as possible as once you have finished your creation, you will have to post it on your Instagram feed/Facebook/LinkedIn by tagging IIMB Vista handle in the post and sharing the same post as story, also tagging IIMB Vista handle in the story. If you post on more than one platform or through more than one account, cumulative likes will be considered.

Share and maximize your likes as your points will be calculated based on below:  

Likes (2 points each) | Story Share (2 points) | Additional Shares with Vista Tags (3 points each)

For story share, there will be a cap of maximum of 4 points for sharing once on FB and 8 points for Instagram. 

Pro Tip: Having comments, using relevant hashtags, having a public account are some good tricks to increase the reach of your post, thus resulting in more likes and more points.

Please note use of unfair means like bots for garnering likes/comments would lead to zero points being awarded for the task and may even lead to termination of the internship. 

Google Form for submission of screenshot proofs of your post and story will be communicated near the end of week.

2.2 INFLUENCER MARKETING 

IIM Bangalore's International Business Summit, Vista 2023 takes great pride in introducing the Tenth edition of the Young Leaders' Summit (YLS).

YLS is an interactive forum that brings together corporate intelligentsia, eminent academia, and young minds who aspire to become future business leaders.  

The delegates will take part in a 3-day offline summit which provides them a peek into the corporate world, and its challenges and lets them experience management tools and techniques. The delegates get a chance to interact and learn from IIM Bangalore’s renowned faculty, participate in workshops and interact with corporate leaders. 

For more details and registration, head to: https://unstop.com/conferences/young-leaders-summit-iim-bangalore-668160 

Use your VCAP ID as referral code - <Enter VCAP ID> in the application form 

For your first, you will have to communicate the above message on YLS and the registration link to maximum number of peers in your college and academic circle. You have multiple ways to do it. Here are few ideas; Sharing it on your college's social media platforms (Facebook, Instagram, WhatsApp), sending mails to your peer groups, etc. By doing so, you will provide your peers with an enriching learning opportunity on challenges of the corporate world which will expose them to management tools and techniques which IIM Bangalore Graduates use. 

For every registration using your VCAP ID referral code, you will be provided with 10 points. The leader board tracker will be enabled from this week and the points will be updated zone wise. 

Do note that 10 points will be added for each referral only when your peers use your unique referral code while registering for YLS. 

Please don't forget how competitive Campus Ambassador Program is as Campus Ambassadors who secure high points at the end of the program will get Direct Entry to Young Leaders' Summit, Free access to exclusive workshops to be conducted in Vista '23 and trendy merchandise from us. 

Task 3: THE WORLD OF MBA AND IIM BANGALORE

3.1 BONUS TASK FROM LAST WEEK

Last week we introduced the task of getting registrations for YLS (Young Leaders’ Summit). It continues into this week as well.

For every registration using your VCAP ID referral code, you will be provided with 10 points

Do note that 10 points will be added for each referral only when your peers use your unique referral code while registering for YLS.

3.2 PEER MARKETING 

IIM Bangalore is celebrating its 50th year anniversary this year. This campus has been home to great experiences and even greater learning for the past half century. Vista 2023 is this year’s first fest which will start the celebration of this grand legacy. 

For this week’s task, you have to work in a group (more than 2 people, a few should appear in the video) to create a video (30-60 sec) which highlights IIM Bangalore’s and Vista’s legacy over the years and what it means for you. You can find enough and more material on this through IIM Bangalore’s website and Vista’s official website and social media handles. 

This video can be posted on any social media site (Facebook, LinkedIn, Instagram, etc). Please tag Vista’s official id on each of your posts. You can make more than one video as well. Use creative hashtags to get more reach (e.g., #VCAP #CampusAmbssador #VistaEvents #Vista2023 #BschoolFest#LeapIntoPossibility #IIMB #BusinessFest #India’sNo1Fest #Vista #BSchool #MostPopularBschoolFest #IIMBangalore #IIMB #StoneWalledCampus #internationalbusinessfest #VISTA #Business #IIM #bangalore #MBA)

Share and maximize your likes as your points will be calculated based on below:  

Likes (2 points each) | Story Share (2 points) | Additional Shares with Vista Tags (3 points each)

Google Form for submission of screenshot proofs of your post and story will be communicated near the end of week.

3.3 FLAGSHIP EVENTS PROMOTION 

IIM Bangalore’s International business summit Vista takes great pride in announcing the FLAGSHIP competitions for 2023. The challenge to battle your wits out on domains ranging from Marketing, Finance, Consulting, Operations to Analytics and more. Cash prizes worth INR 7.11 L are up for grabs!

1. Numero Uno: Cash Prizes worth INR 1,11,111

2. Trojan Horse: Cash Prizes worth INR 1,00,000

3. Prod-a-thon: Cash Prizes worth INR 1,00,000

4. Alpha Manager: Cash Prizes worth INR 1,00,000

5. MarkGuru: Cash Prizes worth INR 1,00,000

6. Data and Beyond: Cash Prizes worth INR 1,00,000

7. OpRazien: Cash Prizes worth INR 1,00,000

Share the posts of the above competitions on all social media handles (you can repost the original post from official Vista handle). Highlight the fact that these competitions are a golden opportunity to gain insights into the business world and build your network.

Likes (2 points each) | Story Share (2 points) | Additional Shares with Vista Tags (3 points each)

For every registration using your VCAP ID referral code, you will be awarded with 10 points. And for Numero UNO we’ll be awarding additional 20 points, that makes a total of 30 points/Numero UNO registration. 

P.S: Top campus ambassadors will be getting IIM Bangalore’s 50th anniversary exclusive extended merch line for free, among other perks like free entry to Young Leaders’ Summit happening offline here at IIM Bangalore’s majestic campus. 

Task 4: KEY LEARNINGS FROM THE PROGRAM

Congratulations for reaching this milestone of the ultimate week of Vista Campus Ambassador Program 2023! 

We hope you learned about Vista, IIM Bangalore, digital marketing, leadership and networking.

This last week’s tasks have been curated in a way that you use all the concepts of marketing you have thus used and zoom past on the leader board.

The scores awarded for this week will help any ambassador who has not been able to perform well thus far to get a fighting chance. We hope all the best for all of you!

4.1 Bonus task from last week 

We continue with promotion of Numero Uno, the flagship strategy case competition of Vista 2023.

For every registration using your VCAP ID referral code, you will be awarded with 50 points.

https://unstop.com/competitions/vista-2023-numero-uno-a-strategy-case-competition-vista-2023-iim-bangalores-international-business-summit-i-680770

4.2 PRODIGY CASE COMPETITION 

IIM Bangalore's International Business Summit, Vista 2023, presents Prodigy, an online case competition for students aspiring to build a career in management. It is a strategy competition that will test one's ability to generate valuable insights and stick to their guns in the face of an intense business problem. Top teams stand a chance to win prizes worth INR 20,000. All participants will receive an e-certificate from IIM Bangalore's Vista 2023.

https://unstop.com/competitions/prodigy-vista-2023-iim-bangalores-international-business-summit-iim-bangalore-686537

Use your VCAP ID as referral code <Enter VCAP ID> in the application form.

This task is, in essence, similar to the YLS task. You will have to communicate the above message about the Prodigy case competition and its registration link to a maximum number of peers in your college and academic circle. You have multiple ways to do it. Here are few ideas; Sharing it on your college's social media platforms (Facebook, Instagram, WhatsApp), sending emails to your peer groups, etc. 

For every registration using your VCAP ID referral code, you will be awarded with 50 points.

4.3 BUSINESS WORKSHOPS AT VISTA, IIM BANGALORE

One of the most anticipated certified series at Vista is the workshops conducted by industry leaders from consulting, marketing, finance, economics and public policy domains. All participants will receive e-certificates on the completion of the workshop. Use code "VISTAWORKSHOP2023" for flat INR 250/200/150 off.

The workshop series live on Unstop are :

1) “How to become a LinkedIn Creator” by Kushal Lodha, Founder KAGR

2) “Personal Branding and Cracking Your Placements” by Dr Shubhra Chakravarthy, Founder and CEO Poshan

3) “Roadmap to Management Consulting” by Pavan Sathiraju, Co-founder Blue Chapter

4) “Product and Growth Marketing” by Ravali Reddy, Ex-Google Ads

5) “Charting a path in Strategy: Reflections on Business School and Beyond” by Issac Jojy, Founder Infinitii Worx

For every registration using your VCAP ID referral code, you will be awarded with 50 points.