To create meaningful immersive environments that merge technology, narrative, and human interaction.

Mohamed EL Araby is a computational designer and new media artist working at the intersection of immersive media, generative design, and interactive technologies. His practice investigates how digital systems shape sensory environments, weaving cultural memory with speculative futures through spatial and experiential narratives.

He is the founder of III Studio, an immersive media studio specializing in interactive installations and experimental digital environments, and the co-founder of Mish-kat, an E learning platform dedicated to the intersection of design and technology.

With a background in architecture from The American University in Dubai and ongoing graduate research in Architectural Computation at The American University in Cairo, Mohamed bridges spatial design with computational experimentation. His work spans Cairo and Dubai, where he develops installations that merge regional narratives with generative systems, bio-inspired morphologies, and real-time interactivity.

Mohamed also played a key role in establishing an immersive media studio at Coventry University (Cairo Branch), focused on interactive methodologies and speculative design. His projects, presented at Cairo Design Week, reinterpreted heritage through digital experimentation, inviting audiences into participatory, multi-sensory experiences.

As both an artist and educator, Mohamed treats computation as a poetic medium—one capable of storytelling, interaction, and reimagining our relationship with space and technology. His work expands the language of new media art, crafting environments that are as emotional as they are technological.