James Hopkin

Copywriter & Editor

Writing for Exhibitions

New London Architecture Exhibition, PegasusLife

PegasusLife is on a mission to rethink retirement living and re-invent perceptions of retirement in the UK. As part of their marketing strategy, they launched 'That's Not Me,' a month-long public exhibition at the New London Architecture building in Bloomsbury. The exhibition focused on PegasusLife's work in London, highlighting their thoughtful approach to development. The copy was printed large-scale on the walls of the exhibition.

NLA Walls_220916lowres.pdf

Brand Guidelines

Brand Bible, h Club

h Club is a private members club for individuals in the TV, film and music industries. Their current base is in Soho, but they're planning to open a club in LA, with the potential option to open others all over the world. They needed a brand bible to ensure their brand remained clear and consistent from location to location, culture to culture.

H Club Brand Bible (1)_removed.pdf

Writing for Editorial

Live Well, Joseph Homes

Live Well is an online publication run by forward-thinking housing developers, Joseph Homes. I work closely with the Joseph Homes team in the running of the publication, generating ideas, conducting research and writing the articles.

Mates in Mind: Getting Ahead on Mental Health | Joseph HomesFor all of us at Joseph Homes, collaboration is a huge part of what we do. Our developments wouldn’t be the places they are without the forward-thinking

Who Put The Pain in Paint? | Live Well | Joseph HomesPaint. That thick, gloopy substance which brings such personality and colour to the walls of our homes. What’s not to like? Well, quite a lot, as it turns

Article Writing

Thought Leadership Content, Bagboard

Bagboard is an environmental start-up looking to turn advertising into a force for good. While freelancing with them, I wrote a series of articles to help build their brand awareness and position them as thought leaders in the industry. The articles were posted on the co-founder's LinkedIn page, and promoted across social media.

It’s An Exciting Time For Advertising, Trust Us.There has never been a more exciting time to be an advertiser. That might sound like an unusual statement given the current challenges facing the industry.

How advertising can become the voice of the peoplePublic pressure is a powerful thing. It brought votes for women.

Tone of Voice Development

Brand Guidelines, Monterosa

Monterosa works with sports venues and entertainment companies, developing interactive audience experiences and fan engagement apps. They needed to clarify their tone of voice and visual identity, giving current and future employees a set of clear, simple rules on how to put the brand into practice.

Monterosa_removed (1).pdf

Copy for Advertising

Print Advertising, Goldcrest

Goldcrest is a developer that takes on problematic or neglected plots of land and turns them into new communities. They wanted a playful ad campaign to capture how they seek out the awkward sites that other developers avoid. The ad featured on the London Underground and across a number of media outlets.

Goldcrest Ad Concept_removed (1).pdf