OBJECTIVE

1. AIT University - Graphic designer & Social media manager

• Developed and executed comprehensive social media strategies to increase brand visibility and engagement for the university audience.

• Created engaging content, including posts, videos, and graphics, to promote university programs, events, and achievements.

• Monitor social media analytics and KPIs to track performance and identify areas for improvement, resulting in a 25% increase in follower growth and engagement.

2. Admission World Consult - Digital Marketing Manager & Graphic Designer
   Admission World Consult is a leading study abroad consultancy in Ghana. 

• Planned and executed digital marketing strategies that strengthened Admission World’s brand presence across Ghana and Africa.

• Managed and executed graphic design for both digital campaigns (social media graphics, ads, web creatives) and print materials (event banners, flyers, brochures).

• Managed and grew Admission World’s social media platforms (Instagram, Facebook, TikTok, LinkedIn, Twitter/X), increasing audience engagement and brand reach.

• Designed and implemented monthly content calendars, including reels, carousels, quizzes, and university promotion posts.

• Created and optimized paid advertising campaigns (Meta Ads, Google Ads, TikTok Ads) with improved lead conversion results.

• Spearheaded email marketing campaigns (newsletters, nurturing sequences, event promotions) to maintain strong communication with prospective students.

• Developed targeted SMS campaigns for event reminders, fair promotions, and student updates, resulting in increased attendance.

• Collaborated with influencers such as Teacher Blessing and Latif to boost event visibility and brand credibility.

• Promoted the Admission World Fair 2024 in November (Accra) at Tang Palace Hotel & Admission World Fair 2025 in May, at three different cities (Nairobi - Kenya, Kumasi - Ghana, Accra - Ghana), driving a high turnout and meaningful student–university interactions.

• Produced testimonial campaigns showcasing successful students’ stories, building trust and credibility.

• Implemented organic acquisition strategies that consistently attracted new applicants without reliance on heavy advertising.

• Partnered with international universities to co-develop marketing content showcasing study opportunities abroad.

Key Achievements:

• Successfully marketed the 2024 & 2025 Admission World Fair in Ghana(Accra & Kumasi), and Kenya (Nairobi) exceeding attendance expectations.

• Increased student inquiries through targeted Google Ads campaigns, improving lead quality.

• Delivered all in-house design work, saving outsourcing costs while maintaining a strong brand identity.

• Strengthened lead nurturing through effective email + SMS integration, raising engagement and conversions.

• Contributed to Admission World’s recognition at the 2025 National Business Honours.

3. Gold Raba Enterprise - Digital Marketer & Graphic Designer

• Developed and executed digital marketing campaigns for the skincare brand, focusing on product launches, promotions, and brand awareness.

• Created compelling content for social media channels, and educated customers about skincare solutions.

• Set up and managed social media advertising, SEO, Google ads, etc.

• Utilized data analytics tools to track campaign performance and ROI, optimizing strategies to increase conversion rates and customer acquisition.

4. Prime Pharmacy - Social media manager & Graphic Designer

• Led social media initiatives for the pharmacy, focusing on promoting products, health tips, and community engagement.

• Developed content calendars and managed posting schedules across social media platforms to drive customer engagement and increase brand awareness.

• Sending customer inquiries to pharmacists and providing feedback in a timely and professional manner, building trust and loyalty among the pharmacy's online community.

5. Africa Medical Information Centre (AMIC) - Digital Marketer & graphic designer

• Managed digital marketing efforts for the diagnostic center, driving awareness and appointments for medical services and screenings.

• Developed and executed multi-channel marketing campaigns, including email marketing, paid advertisement, social media promotions, to target local communities and healthcare professionals.

• Implemented SEO strategies to improve website visibility and organic search ranking, resulting in at 20% increase in website traffic and appointment bookings.

• Analyzed patient demographics and referral sources to identify opportunities for growth and expansion, collaborating with internal teams to develop targeted marketing initiatives. 

6. Drigano Struct - Digital Marketer & graphic design

• Directed digital marketing activities for the real estate company, focusing on lead generation, property listings, and brand positioning.

• Managed digital advertising campaigns across platforms such as Google Ads, and Meta Ads, optimizing targeting and budget allocation to maximize ROI.

• Developed engaging content for property listings, blog posts, and email newsletters.