Ignacio Cruz

Researcher & PhD Candidate, University of Southern California

Ignacio Cruz is a researcher, university instructor and PhD Candidate at the Annenberg School for Communication & Journalism at the University of Southern California.

Ignacio’s current line of research examines the implementation and evaluation of new, emerging technologies (e.g. artificial intelligence systems and wearables) on workplace dynamics like innovation, creativity, and team performance. A subset of his research interests include creating effective strategies for talent acquisition and cybervetting practices. Driven by data and theory, Ignacio relies on both quantitative (not limited to experimental, survey, social network analysis, big data informatics) and qualitative (focus groups, interviews, ethnography) techniques to execute rigorous, empirical projects that transform complex data into valuable knowledge and wisdom.

Recognized as a Graduate Research Fellow, his research is generously funded by the National Science Foundation (NSF).

For inquiries, including consultations and collaborations, send email directly to ignacioc@usc.edu.