About us

Who we are

iGaming Promo Guide is an independent editorial project about responsible and compliant promotion of online gaming. We summarise advertising standards, licensing principles and good practices for affiliates in clear language.

Why we started this project

Rules for gaming advertising change often and differ from country to country. We created this guide to give marketers and readers a neutral overview of the main principles, so that promotion stays honest and safe.

Our principles

• Independence: we are not an operator, an affiliate network or a regulator.

• Information only: no accounts, wallets, promo codes or game lobby.

• Not legal advice: we point to official sources for binding rules.

• 18+: content for adults only.

• Corrections: readers can report errors through Contact.

What we publish (and what we don't)

On Home we give an overview of our main topic. In the Blog we publish longer articles about the industry. On Responsible gaming we collect official helplines and tools. The legal pages (Privacy, Cookies and Terms) describe how this information portal works, not the conditions of any operator.

We do not publish live rankings, bonus comparison tools or sign-up forms. We never ask for ID documents, bank details or passwords. If someone pretends to be our editorial team and asks for sensitive data, it is not us: report it through Contact.

Relationship with operators and networks

When we mention gaming brands, operators or affiliate networks, we do it descriptively. It does not mean cooperation, sponsorship or endorsement. Questions about licences, games or complaints must be sent to the operator and, where applicable, to the regulator.

Transparency

iGaming Promo Guide may include external links for explanatory purposes. We do not receive deposits and we do not process bets. Real-money gaming is only possible on platforms licensed by a regulator, with age and identity verification.