Off-site SEO or Off Page SEO involves all efforts made on websites outside of your own, to help your main website get a higher ranking. The main strategy used for off-page SEO is link building or “backlinks” which is an effort made to have external sites tell search engines that your site is a valuable and high-quality site. It helps build reputation and authority. 

on-page seo is the process of optimizing your website to improve to improve your website's search engine rankings and so that your website could generate more organic traffic. On-page seo includes, title, meta description, HTML, images and videos, high-quality content and headlines​ 

Keywords, yet to this day play an important role in determining your performance. The procedure in which an SEO company finds and analyses search terms or words that people (prospects, customers or general audience) enter into search engines could be described as Keyword research. This finding ​