Gel and Block Air Freshener Market was valued at USD 1.5 Billion in 2022 and is projected to reach USD 2.3 Billion by 2030, growing at a CAGR of 6.0% from 2024 to 2030.
The gel and block air freshener market by application can be categorized into four primary subsegments: residential, commercial, cars, and others. The residential segment is the largest and most significant subsegment in the market. Gel and block air fresheners for residential use are commonly found in households to create a clean and pleasant atmosphere. These air fresheners are primarily used in kitchens, bathrooms, living rooms, and other areas to eliminate odors and replace them with fresh, fragrant air. Due to their long-lasting fragrance and easy-to-use nature, gel and block air fresheners are highly popular in homes, offering consumers a cost-effective solution for maintaining freshness in various spaces. The popularity of these products has also risen with increasing consumer preferences for non-toxic and environmentally friendly options in their homes. The increasing demand for convenience and the growing trend of home décor products that combine functionality with aesthetic appeal also contribute to the market’s expansion in this segment.
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The commercial segment, which includes applications in offices, hotels, restaurants, and other public spaces, also plays a significant role in the overall market. Gel and block air fresheners in commercial settings are primarily used to ensure that these environments remain fresh and inviting, particularly in high-traffic areas where odors tend to accumulate. In offices, for instance, air fresheners are utilized in restrooms, break rooms, and hallways to maintain a professional atmosphere. In hotels and restaurants, the role of these air fresheners is even more crucial, as they contribute to a positive first impression for customers. Commercial applications are expected to witness continued growth due to the increasing focus on customer satisfaction and the heightened awareness of the importance of hygiene and ambiance in businesses. As businesses seek to enhance their environment, gel and block air fresheners provide an efficient and effective solution to achieving these goals.
The car segment is also a significant contributor to the gel and block air freshener market, driven by consumer demand for products that provide a pleasant driving experience. Car air fresheners, including gels and blocks, are used to eliminate unwanted odors and create a more comfortable atmosphere for passengers. These products are designed to fit easily in a vehicle, often in the form of hanging blocks or gel containers that can be placed in cup holders or other accessible areas. Car air fresheners are popular because they offer a simple and affordable solution for maintaining a fresh environment during long commutes or road trips. With the growing number of people spending more time in their vehicles, particularly due to increased travel and the rise of the car-sharing economy, the demand for automotive air fresheners has increased. As consumers continue to prioritize comfort and convenience, the car segment is expected to maintain steady growth in the coming years.
The ‘others’ category in the gel and block air freshener market refers to the use of these products in unconventional applications such as in boats, RVs, airplanes, or specialized vehicles. These spaces also require efficient odor control and the desire for freshness, which has created demand for air fresheners in these niche segments. As consumers seek to create more comfortable and pleasant environments in various types of vehicles and small spaces, the adoption of gel and block air fresheners continues to rise. In this subsegment, manufacturers have increasingly focused on developing specialized air fresheners tailored to specific needs, such as travel-friendly or compact designs for limited space applications. This category is expected to continue growing as people seek solutions for odor control in specialized transportation modes and temporary living spaces.
One of the key trends driving the gel and block air freshener market is the increasing demand for environmentally friendly and sustainable products. Consumers are becoming more aware of the ecological impact of their purchases, and as such, they are turning to air fresheners that are free from harmful chemicals and are biodegradable. Manufacturers are responding to this demand by formulating air fresheners using natural ingredients, such as essential oils and plant-based materials. In addition to being safer for the environment, these products appeal to consumers who are looking for non-toxic alternatives for their homes, cars, and businesses. Another notable trend is the rise of customization and variety in fragrance offerings. Companies are expanding their product ranges to include a wide array of scents, catering to different consumer preferences, from floral and fruity to fresh and clean aromas. This diversity allows customers to personalize their air freshening experience and enjoy a more tailored product.
Another important trend shaping the market is the growing emphasis on convenience and ease of use. Gel and block air fresheners are increasingly being designed for effortless placement and maintenance, ensuring that consumers can enjoy long-lasting freshness with minimal effort. Products that do not require batteries or power sources, and which have long-lasting fragrance capabilities, are becoming more popular as they offer greater convenience for consumers. Additionally, there is a rising focus on stylish and aesthetically pleasing air fresheners that can complement interior décor. These innovative air fresheners not only perform their function of odor control but also contribute to the overall ambiance of the space. As consumers continue to demand smarter and more user-friendly products, manufacturers are increasingly incorporating advanced design elements and technology into air freshener offerings.
There are several growth opportunities in the gel and block air freshener market, one of which lies in the increasing consumer demand for multifunctional products. Consumers are now looking for air fresheners that offer additional benefits beyond simple odor control. For instance, air fresheners with added antimicrobial properties or those that can improve air quality are becoming increasingly sought after. This trend provides an opportunity for manufacturers to expand their product offerings and differentiate themselves in a competitive market by integrating such features into their gel and block air fresheners. Additionally, companies can take advantage of the growing awareness around the importance of clean and fresh indoor air by targeting health-conscious consumers who are particularly interested in products that promote wellness and hygiene.
Another opportunity arises from the expanding commercial and automotive segments. The growth of the commercial sector, particularly in industries like hospitality and transportation, presents significant potential for the gel and block air freshener market. Manufacturers can develop targeted marketing strategies and specialized products for businesses in these sectors, ensuring that air fresheners meet the specific needs of commercial spaces. The increasing number of vehicle owners and rising demand for air fresheners in cars also present growth opportunities. With the automobile industry continuously innovating, there is an opportunity for manufacturers to create new products that cater to emerging trends such as electric vehicles or shared mobility services.
What is the main difference between gel and block air fresheners? Gel air fresheners are typically more flexible and longer-lasting, while block air fresheners are solid and often have a quicker scent release.
Are gel and block air fresheners safe to use around pets? Most gel and block air fresheners are safe for pets when used as directed, but it’s always important to check the label for any specific warnings.
How long do gel and block air fresheners last? The lifespan of these air fresheners depends on the size and type, but most last between 30 to 60 days.
Can gel and block air fresheners be reused? Gel and block air fresheners typically cannot be reused once they have lost their scent or have dried out.
Are there environmentally friendly gel and block air fresheners available? Yes, many brands now offer eco-friendly options made with natural ingredients and biodegradable materials.
How do gel air fresheners work? Gel air fresheners release fragrance into the air as the gel slowly evaporates, providing continuous scent over time.
What scents are most popular in gel and block air fresheners? Popular scents include floral, citrus, vanilla, and fresh linen, though options vary widely.
Can gel and block air fresheners be used in cars? Yes, these air fresheners are commonly used in cars, providing an easy way to keep the interior smelling fresh.
How are gel and block air fresheners different from sprays? Gel and block air fresheners provide a longer-lasting fragrance compared to sprays, which tend to disperse quickly.
Do gel and block air fresheners help with air purification? While they do not purify the air, some gel and block air fresheners may contain ingredients that help reduce bacteria and odors.
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Procter & Gamble
Reckitt
Febreze
SC Johnson
Henkel
Renuzit
Yankee Candle
Niteo Products
ABRO
Car Mate Mfg
By the year 2030, the scale for growth in the market research industry is reported to be above 120 billion which further indicates its projected compound annual growth rate (CAGR), of more than 5.8% from 2023 to 2030. There have also been disruptions in the industry due to advancements in machine learning, artificial intelligence and data analytics There is predictive analysis and real time information about consumers which such technologies provide to the companies enabling them to make better and precise decisions. The Asia-Pacific region is expected to be a key driver of growth, accounting for more than 35% of total revenue growth. In addition, new innovative techniques such as mobile surveys, social listening, and online panels, which emphasize speed, precision, and customization, are also transforming this particular sector.
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Growing demand for below applications around the world has had a direct impact on the growth of the Global Gel and Block Air Freshener Market
Residential
Commercial
Cars
Other
Based on Types the Market is categorized into Below types that held the largest Gel and Block Air Freshener market share In 2023.
Gel Fresheners
Block Fresheners
Global (United States, Global and Mexico)
Europe (Germany, UK, France, Italy, Russia, Turkey, etc.)
Asia-Pacific (China, Japan, Korea, India, Australia, Indonesia, Thailand, Philippines, Malaysia and Vietnam)
South America (Brazil, Argentina, Columbia, etc.)
Middle East and Africa (Saudi Arabia, UAE, Egypt, Nigeria and South Africa)
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1. Introduction of the Global Gel and Block Air Freshener Market
Overview of the Market
Scope of Report
Assumptions
2. Executive Summary
3. Research Methodology of Verified Market Reports
Data Mining
Validation
Primary Interviews
List of Data Sources
4. Global Gel and Block Air Freshener Market Outlook
Overview
Market Dynamics
Drivers
Restraints
Opportunities
Porters Five Force Model
Value Chain Analysis
5. Global Gel and Block Air Freshener Market, By Type
6. Global Gel and Block Air Freshener Market, By Application
7. Global Gel and Block Air Freshener Market, By Geography
Global
Europe
Asia Pacific
Rest of the World
8. Global Gel and Block Air Freshener Market Competitive Landscape
Overview
Company Market Ranking
Key Development Strategies
9. Company Profiles
10. Appendix
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