A highly efficient method for showcasing products for eCommerce purposes is through the use of 360 eCommerce Product Photography. This process consists of two steps:
This article focuses on the capture process for the 360 eCommerce Product Photography and in particular, the Product Photography Turntable – a sub-component of the 360 Product Photography Equipment.
When choosing a Product Photography Turntable the following features should be considered.
First, should be the desired level of automation. In most cases, users should choose a Product Photography Turntable that is automated and closely integrated with the capture process. Ideally the user sets the product on the Product Photography Turntable, hits the start button and a few minutes or seconds, later the 360 eCommerce Product Photography capture is complete.
Second, should be the support for the desired product size and weight. For 360 eCommerce Product Photography, this can range from diamond size (with a weight of a few grams) all the way to several feet sizes, such as furniture and vehicles (with weights of hundreds of kilograms).
Third, should be the Product Photography Turntable’s turning speed. If the desire is to capture only still images, then a Product Photography Turntable, turning at about 0.8 to 1.0 rotations per minute (RPM) should be good for most applications. If the desire is to also capture video for the 360 eCommerce Product Photography, then a turntable that can turn up to 4 RPMs (15s/turn) maybe desired.
Fourth, should be the ability to turn-stop-turn the Product Photography Turntable. This refers to the ability to turn, stop the table while shooting and turn again to the next position. If capturing still images and especially if doing 360 eCommerce Product Photography of “long” products – where one end of the product is close to the camera, while the other end of the product is far from the camera – then a turn-stop-turn Product Photography Turntable will be a better solution. A turn-stop-turn Product Photography Turntable will minimize blur of the far end of the product.
In conclusion, when choosing a Product Photography Turntable for you 360 Product Photography Equipment, the most important features to be considered are: automation and capture integration, supported size and weight limits, turning speeds and the ability to shoot in a turn-stop-turn fashion.
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