The conference focuses on how gender identities and power structures are shaped, reinforced, and challenged by media portrayals to critically investigate the link between gender, power, and media in modern global contexts. It aims to bring academics, researchers, media professionals, and activists together for multidisciplinary conversations about how gender narratives are constructed and societal views are influenced by film, television, journalism, and digital media. By examining how gender interacts with class, race, caste, ethnicity, and other social identities in media representation and production, the conference also seeks to promote feminist, queer, and intersectional viewpoints in media studies. It also aims to investigate contemporary media activism, resistance, and alternative narratives that subvert prevailing gender ideas while promoting scholarly cooperation, critical discourse, and the creation of fresh avenues for gender and media studies study.