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1. International marketing
- World markets : Globalization
- Global markets : the search for the global consumer
- Get consumer's needs
2. Intercultural Marketing
- Understanding of your industry issues and opportunities
- Appreciate your company culture
- Recognize the challenges that are unique to your organization
3. Digital Marketing & Multichannel
- Leading in the digital economy
- Use in the digital era
- Digital Marketing Strategy
-Affiliate marketing
-Display advertising
-Email marketing
-Search engine marketing
-Social media marketing
-Online PR
Google Sites
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