Old Spice's Advertisement Campaign

Advertising techniques and how to read and decode an advertisement.

Begin the unit by watching the video advertisement, Thank You Mom, by Proctor and Gamble, 2010.

https://youtu.be/BnBvlz8EaZ0

As a whole class, discuss, brainstorm and document, the purpose, the themes, intended target audience and the techniques of the Thank You Mom advertisement. Keep the document for later.

As a class, read through and discuss the Visme print and video advertisement techniques weblink. Students can take notes on the 25 advertising techniques presented.

https://visme.co/blog/visual-advertising-techniques/

Go back to the Thank You Mom advertisement and use the 25 techniques from the Visme weblink to add to the original list of techniques.

For homework, students can look through the following advertising techniques weblinks:

https://www.managementstudyguide.com/advertising-techniques.htm

https://www.thebalanceeveryday.com/advertising-techniques-and-tactics-4134036

https://www.educba.com/advertising-techniques/