CORE CAPABILITIES
Social Media Strategy & Growth
Content Creation (Short-Form Video, Reels, TikTok)
Brand Positioning & Identity
Client Acquisition & Retention
Campaign Development & Execution
Analytics & Performance Optimization
Williams Media LLC | 2023 – Present
Operations Manager & Lead Strategist
Lead end-to-end social media and brand strategy for multiple client accounts
Oversee content production, campaign execution, and client communication
Develop growth-focused marketing systems tailored to each client’s industry
Drive client acquisition, onboarding, and long-term retention
Position brands for scalability through consistent digital presence and messaging
Puercoleon Mezcal Tequila | January 2025 – Present
Brand Ambassador & Marketing Partner
Execute digital and in-person campaigns to increase brand visibility and engagement
Build and manage strategic partnerships to expand market reach
Contribute to brand positioning and audience targeting strategy
Old Town Putt | April 2025 – September 2025
Social Media Manager (Client Account)
Increased local brand awareness through targeted social media campaigns
Produced high-performing short-form content aligned with audience behavior
Optimized posting strategy using analytics and engagement insights
The Axe and Ale | March 2025 – January 2026
Social Media Manager (Client Account)
Managed full content pipeline, from ideation to publishing
Improved engagement and customer turnout through promotional campaigns
Strengthened brand identity through consistent and strategic storytelling
Chippers Lanes – Fort Collins, CO | February 2024 – February 2025
Marketing Lead & Experience Coordinator
Led marketing campaigns that increased tournament participation and repeat attendance
Created event-based content to drive both online engagement and in-person traffic
Delivered customer-facing experiences while supporting brand growth initiatives
Elevated Reserve CBD | 2022 – 2023
Social Media Manager
Built and managed social media presence in a competitive market
Developed content strategies focused on brand awareness and audience trust
Supported overall digital positioning and product visibility