Enoch Hyunwook Kang
University of Washington
Foster School of Business, Department of Marketing
University of Washington
Foster School of Business, Department of Marketing
Contact: ehwkang (at) uw (dot) edu
Welcome!
I am Enoch, a researcher studying marketing at the University of Washington. I study AI for Marketing and Marketing for AI.
I am fortunate to be advised by Prof. Hema Yoganarasimhan.
I am on the 2026-2027 Job Market.
Bio
As a computer scientist with a prior Ph.D. and an econometrician, I develop methods to advance marketing decision-making using AI alignment, causal ML, online experimentation, structural econometrics, reinforcement learning theory, and AI agents. My recent work covers a scalable machine learning method for dynamic discrete choice (invited tutorial at the Econometric Society Summer School 2025), self-improving AI as Bayesian Optimization in language space, the emergence of equilibrium in the economy of AI agents, personalized AI alignment, reinforcement learning theory, and auto-debiasing unstructured data using language model representations. As a body of work, my research presents new methods that shed light on the inflection points the marketing industry faces in the era of AI. I also host a bi-daily "Best AI papers explained" podcast.
Research Expertise
Computer Science methods: AI agents, AI alignment, Machine learning theory, Reinforcement learning theory, Adaptive experimentation theory, Graph neural networks
Econometric/Economic methods: Dynamic Structural Models, Causal Machine Learning, Game theory
Education
Ph.D. candidate, Marketing, University of Washington (Expected 2027)
Ph.D., Computer Engineering, Texas A&M University (2023)
B.S., Mathematics, Korea Advanced Institute of Science & Technology (2017)
Service
Program Committee, ACM Economics and Computation (2026)
Reviewer, ICLR (2026, 2025, 2024, 2023)
Reviewer, ICML (2026, 2025, 2024, 2023)
Reviewer, NeurIPS (2026,2025, 2024, 2023, 2022)
Reviewer, AISTATS (2023)