Updated on: August 2025

RESEARCH INTEREST

• Substantive: Policy Evaluation, Luxury Goods, Digital Marketing, and Social Influence

• Methodological: Deep learning, Causal Inference, and Bayesian Statistics

PUBLICATIONS

• Kim, Wookyung, Hyunwoo Jung, and Jeonghye Choi (2025), “Social Influence on Food Delivery App Adoption,” Journal of Marketing Management Research, Aceepted and forthcoming

• Jung, Hyunwoo, and Jeonghye Choi (2023), “Does Proximity Really Matters? Unveiling the Role of Industrial Similarity with Ensemble Machine Learning,” Journal of Marketing Management Research, 28 (4), 1-25.

• Jung, Hyunwoo, Yiling Li, and Jeonghye Choi (2022), “The Effect of Lockdown Repeal: Bayesian Multilevel Difference-in-Differences Approach,” Asia Marketing Journal, 24 (2), 109-120.

• Jung, Hyunwoo, Youshin Kwak, and Jeonghye Choi (2022), “How Digital Wallet Adoption Affects Adopters' Shopping App Usage: Evidence from KakaoPay and KakaoCommerce,” Korean Operations Research and Management Science, 47 (3), 33-48.

• Jung, Hyunwoo, Hyungjun Yoon, Seeeun Lee, Solhee Park, and Soyoung Sohn (2021), “Quality Indicator Based Recommendation System of the National Assembly Members for Political Sponsors,” Korean Society for Quality Management, 49 (1), 17-29.

WORKING PAPERS

• Jung, Hyunwoo, Wooyong Jo, and Jeonghye Choi “Deposits, Demand, and Disposables: Assessing Consequences of Single-use Cup Deposit Policies on Customer Demand and Cup Usage,” Under 2nd round review at Production and Operations Management—Marketing Department

• Jung, Hyunwoo, Wooyong Jo, and Jeonghye Choi “The Price of Prestige: When Do Price Premiums Drive or Deter Consumer Demand,” Conditional accept at Journal of Interactive Marketing

• Jung, Hyunwoo, Jikyung Kim, and Jeonghye Choi “Continued Engagement: Analyzing Series Extensions of Mobile Casual Games,” Invited resubmission at Journal of Interactive Marketing