Updated on: September 2025

RESEARCH INTEREST

• Substantive: Policy Evaluation, Luxury Goods, Digital Marketing, and Social Influence

• Methodological: Deep learning, Causal Inference, and Bayesian Statistics

Publications

• Jung, Hyunwoo, Wooyong Jo, and Jeonghye Choi “The Price of Prestige: When Do Price Premiums Drive or Deter Consumer Demand in Luxury Resale Market,” Journal of Interactive Marketing. Accepted and Forthcoming. [Link]

WORKING PAPERS

• Jung, Hyunwoo, Wooyong Jo, and Jeonghye Choi “Deposits, Demand, and Disposables: Assessing Consequences of Single-use Cup Deposit Policies on Customer Demand and Cup Usage,” Revising for 3rd round submission at Production and Operations Management—Marketing Department

• Jung, Hyunwoo, Jikyung Kim, and Jeonghye Choi “Continued Engagement: Analyzing Series Extensions of Mobile Casual Games,” Revising for 2nd round submission at Journal of Interactive Marketing