Hygen Detergent was an idea developed at a university campus in Soweto, Johannesburg. The idea was inspired by a student's novel yearning for a better, homely world while studying away from home.

Hygen Detergents as a brand is based on the belief that there is no limit in what we can do to ensure that our worlds reflect our fondest dreams.

The Company's DNA is reflected on the blue, yellow and grey dots in our logo

Blue symbolises the limitless, imaginative inspiration for a better, homely world.

Yellow speaks to the vibrant, cheerful and optimistic dreams we all dare to chase.

Light grey exemplify the endless need to find balance in all the journeys we take.