This HEB can be a rival to other brick on the market when the times come. Other reason to choose this HEB brick is because it will compete with others by the price very low because of the method manufactured. This method can reduce the usage of material such as cement and sand in brick. Although the HEB was introducing with attention to reduce a demand of sand by replacing the sand in brick. The HEB brick also can classified as light weight brick since the density is low then others normal brick. Therefore the HEB brick is marketable to construction industries and acceptable to standard requirements.

HEB produced by combining different two grade strength in the brick matrix in horizontal. Mortar grade strength involved in the productivity of HEB is grade 5 N/mm² and grade 10 N/mm². The materials used in producing HEB named as plastic as fine aggregate material, Ordinary Portland Cement (OPC) as binder and water. HEB was prepared to have a size of 220mm x 102.5mm x 65mm. For the HEB, the layer is 20mm for both outer layer and 25mm for the inner layer.