I previously worked as a Key Account Executive in the MT channel in Mars Vietnam Co., Ltd, a leading global confectionery company with iconic brands like M&M’s, Skittles, Doublemint, and Snickers. In this role, I managed a portfolio of key retailers and independent chains such as Aeon, Co.opMart, Lotte, WinCommerce, KingFood, An Nam, Lan Chi, and HCRC.
Over the past three years, I contributed to and implemented strategic initiatives that enhanced product portfolios, improved in-store visibility, resulting in substantial sales growth. My ability to understand customer needs and deliver tailored solutions, which has helped build long-term partnerships and consistently achieve sales targets.
Currently, I am upskilling in data analytics to better adapt to the evolving role of AI in modern business. My aim is to become a versatile Key Account professional with expertise in market trends and deep data analysis to support insight-driven decision making. I am also being ready to expand into cross-functional roles such as Trade Marketing, Revenue Growth Management, Category Development, or Business Intelligence.
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