Digital Marketing Fundamentals
Basics of digital marketing, SEO, social media marketing, and content strategy.
Course Study Plan
Digital Marketing Fundamentals
Month 1: Introduction to Digital Marketing
Week 1-2: Understanding Digital Landscape
Introduction to Digital Marketing
Evolution and Trends in Digital Marketing
Importance of Digital Presence
Week 3-4: Website Basics
Website Components and Structure
User Experience (UX) Design
Basics of HTML and CSS for Marketers
Week 5-6: Search Engine Optimization (SEO) Basics
Importance of SEO
Keyword Research
On-page and Off-page Optimization
Month 2: Social Media Marketing
Week 1-2: Introduction to Social Media
Overview of Popular Social Media Platforms
Creating a Social Media Strategy
Social Media Analytics
Week 3-4: Content Creation for Social Media
Visual Content Creation
Copywriting for Social Media
Best Practices for Engaging Content
Week 5-6: Social Media Advertising
Paid Campaigns on Facebook, Instagram, and Twitter
Targeting and Ad Budgeting
Ad Performance Analysis
Month 3: Email Marketing and Content Strategy
Week 1-2: Email Marketing Fundamentals
Building an Email List
Creating Effective Email Campaigns
Email Marketing Tools and Analytics
Week 3-4: Content Marketing Basics
Content Strategy Development
Blogging and Article Writing
Importance of Quality Content
Week 5-6: Advanced Content Marketing
Video Marketing
Infographics and Visual Content
Measuring Content ROI
Month 4: Pay-Per-Click (PPC) Advertising
Week 1-2: Introduction to PPC
Understanding Google Ads and Bing Ads
Setting up PPC Campaigns
Keyword Research for PPC
Week 3-4: Ad Copywriting and Design
Creating Compelling Ad Copies
Designing Effective Ad Graphics
A/B Testing for PPC Ads
Week 5-6: PPC Analytics and Optimization
Analyzing PPC Campaign Performance
Budget Management
Continuous Optimization Strategies
Month 5: Analytics and Data Interpretation
Week 1-2: Introduction to Digital Analytics
Google Analytics Setup and Configuration
Key Metrics and Reports
Week 3-4: Data-driven Decision Making
Interpreting Analytics Data
Conversion Tracking
Creating Actionable Insights
Week 5-6: Analytics Tools and Reporting
Advanced Analytics Tools
Custom Reporting
Case Studies and Real-world Applications
Month 6: Final Projects and Certification
Week 1-2: Final Project Briefing
Choosing a Real-world Project
Project Guidelines and Expectations
Week 3-4: Project Work
Implementation and Execution
Weekly Check-ins and Feedback
Week 5-6: Final Presentation and Certification
Presenting Projects to Peers and Instructors
Course Recap and Q&A
Certification Award Ceremony
Course Fee
Admission 5000 PKR + 3000 PKR (Per Month)