BRAND STORY
The bird species with the longest migration route on Earth is the "tern."
The tern is the only bird species that migrates from the South Pole to the North Pole. They are very powerful and resilient relative to their size. Their having the longest migration route signifies that there is no place on Earth that we cannot reach; their strength and durability relative to their size also reference the company's foundational robustness and the training level of the cabin crew. The concept of durability also relates to how resilient the aircraft are under all weather conditions. The word "Jet" guarantees the speed of the customer representatives and ensures there are no delays in service.