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A groundbreaking new behavioral model that explains what drives us, and why.From tireless marketers to pandering politicians, the forces of modernity have lulled us into lazy categorizations of people, erasing the natural nuances of being human. We are all now accustomed to being reduced to a demographic?man, woman, black, white, old, young. But while these factors may inform our lived experience, what if there is something more fundamentally important that determines our behavior?Bob Raleigh, founder of PathSight Predictive Science, argues that biological instincts are the most foundational determinants of our behavior. PathSight has pioneered a new model that draws on the latest findings in neuroscience, data science, and behavioral science to classify people in five distinct groups, depending on what they instinctively care about most: nurturing, fairness, loyalty, authority, or purity. Their data, drawn from large-scale studies with over 50,000 participants, show that people who

Author : Bob Raleigh

Pages : pages

Publisher : Simon & Schuster Audio

Language : eng

ISBN-10 : B08KFJMCKH

ISBN-13 :