Ho Chi Minh City, Vietnam, June 11th 2021

Under the leadership of the company founder - Dang Le Nguyen Vu, Trung Nguyen coffee has never given up in development itself to reach others around the world.

A great aspiration for a worthy position of the Vietnamese coffee brand

The year 1996 is a special milestone for Vietnam - the pivotal year in realizing the socio-economic development plan objectives, preparing the preconditions for a higher development step of the country when entering the 21st century. As the country is transitioning to a new development period in a comprehensive and synchronous manner, Trung Nguyen brand was born with the mission of claiming to be the leader to regain the rightful position for the Vietnamese coffee industry.

Vietnam is the land of finest Robusta coffee beans in the world, but before 1990 we produced only 1% for the global market and most of the coffee was raw. And with the only old bicycle in hand, our founder Dang Le Nguyen Vu kept wondering “How to become a big country with great influence ?”

With that burning desire, although "in non-standard conditions" with no economic potential, only the will and a great desire, Trung Nguyen was born under the guidance of Founder Dang Le Nguyen Vu.

Over the past 25 years, Trung Nguyen's roasted and ground coffee products, G7 instant coffee, and Trung Nguyen Legend have been exported to more than 80 countries and territories. Trung Nguyen carries the pride of the Vietnamese brand name in leading markets such as the US, China, Korea, Japan, Canada, Russia, European countries…

Realizing a comprehensive coffee ecosystem Physical coffee – Spiritual coffee – Social coffee

Trung Nguyen Legend's aspiration does not stop at the "world economy" to regain the real value that Vietnamese coffee deserves. Farther, longer, more noble is to contribute to the creation of a model nation, to lead and build a coffee ecosystem that helps each person to achieve comprehensive physical wealth, material and spiritual.

Since the early years of the 21st century, Founder and Chairman of Trung Nguyen Legend Group Dang Le Nguyen Vu has had epochal reflections. Never before has the world become unpredictable with a series of interwoven global crises on climate change, economic-financial, energy, food, poverty, epidemics, ethnic-religious conflicts, political-military confrontation, a crisis of value systems develops even for the most successful countries.

The most present and the strongest impact from 2019 to now is the global Covid-19 pandemic. This pandemic clearly shows that all humanity is sharing the same fate, each person's life is interrelated and inseparable from the ecological fate of planet Earth. It motivates people to question their lifestyles, to direct people to the important things, to wake up and dare to take on a greater mission of creating a sustainable, happy and peaceful world.

During 25 years of studying the role of coffee in all areas of human life, Trung Nguyen Legend has perfected an ideology of Coffee Philosophy; Systematize and refine the entire history of world coffee in 3 typical coffee civilizations; Step by step manifesting a comprehensive coffee ecosystem: Physical coffee - Spiritual coffee - Social coffee aiming to provide a new way of life - Lifestyle Wisdom - Zen Coffee, bringing Wealth and Happiness comprehensive welfare for the human community.

Comprehensive coffee ecosystem Physical coffee - Spiritual coffee - Social coffee is gradually appearing through a system of different, special and unique products - models - projects. The exhibition spaces, coffee product sets, accompanying tools and excellent energy coffee cups of Trung Nguyen Legend are the convergence of the quintessence of three world coffee civilizations: Ottoman – Roman - Meditation provides a way for people to understand the meaning of life and enhance life. In particular, Zen coffee is a special and unique concept created by Trung Nguyen Legend.

Contact information

Trung Nguyen Legend Corporation

(84.28) 39251852